Winner: D. Michelle Flowers, President and CEO, Flowers Communications Group Entrepreneurial spirit and evangelical fortitude have guided D. Michelle Flowers’ career in public relations. After graduating from Northwestern University with a Master’s in advertising in… Continued
Stories by PRNEWS
PR News All-Stars Issue
November 6th, 2006 by PRNEWSEvery year we acknowledge the stars of PR : movers and shakers who show the rest of us what can be done with a great attitude, energy, passion and brains. Inside are the best talents… Continued
Tip Sheet: Who Says No One’s Measuring?
October 30th, 2006 by PRNEWSI recently had a conversion experience. No, it wasn’t religious! It was, instead, related to the PR measurement world, and to my new-found faith in my fellow practitioners. It came as the result of secondary… Continued
Case Study: Build A Better Blog, And The World Will Beat A Path To Your Door. Maybe.
October 30th, 2006 by PRNEWSCompany: Avent Agency: Edelman Timeframe: 2005, ongoing According to Entrepreneur magazine, 2005 was the year of a veritable blog explosion on the Internet. The number of blogs more than doubled between June and December last… Continued
Quick Study: Traditional Media; A New Economy; Shareholder Activism; The Dimming Power Of Apology
October 30th, 2006 by PRNEWSTraditional Media Trumps New Blog popularity is by no means stalling, but a new study released by Burson-Marsteller this month suggests that traditional media is still highly valued by the “most influential members of the… Continued
How To: Create A PowerPoint Presentation (That Doesn’t Put The Audience To Sleep)
October 30th, 2006 by PRNEWSThey are integral parts of new business pitches, conference appearances, speaking engagements and internal meetings. Why, then, are PointPoint presentations also synonymous with feelings of ennui and, in the most extreme cases, loathing? It’s impossible… Continued
Measuring Corporate Reputation, Part II: Unrolling The Road Map, Reaching A Goal
October 30th, 2006 by PRNEWSA common childhood retort comes to mind when contemplating the state of one’s corporate reputation: “Sticks and stones may break my bones, but words will never hurt me.” The noble response may work on the… Continued
The Top 10 PR Endeavors: 250 Years Of Tylenol, Tea And Teddy Bears
October 30th, 2006 by PRNEWSThe history of our nation is marked by triumphs, defeats, scandals and moments of stunning poise in the economy, business, technology, culture, politics and … PR? To tip our hats to communications efforts of yore… Continued
TipSheet: Seven Principles To Allay Chaos Surrounding Crisis
October 23rd, 2006 by PRNEWSCommunicating on risk-related issues is a challenge under the best of circumstances. The public and the media are rarely guided by a strictly empirical approach to assessing risk: “Based on the facts, how likely is… Continued