Stories by PRNEWS

Hall of Fame

November 6th, 2006 by

Winner: D. Michelle Flowers, President and CEO, Flowers Communications Group Entrepreneurial spirit and evangelical fortitude have guided D. Michelle Flowers’ career in public relations. After graduating from Northwestern University with a Master’s in advertising in… Continued

PR News All-Stars Issue

November 6th, 2006 by

Every year we acknowledge the stars of PR : movers and shakers who show the rest of us what can be done with a great attitude, energy, passion and brains. Inside are the best talents… Continued

Tip Sheet: Who Says No One’s Measuring?

October 30th, 2006 by

I recently had a conversion experience. No, it wasn’t religious! It was, instead, related to the PR measurement world, and to my new-found faith in my fellow practitioners. It came as the result of secondary… Continued

Case Study: Build A Better Blog, And The World Will Beat A Path To Your Door. Maybe.

October 30th, 2006 by

Company: Avent Agency: Edelman Timeframe: 2005, ongoing According to Entrepreneur magazine, 2005 was the year of a veritable blog explosion on the Internet. The number of blogs more than doubled between June and December last… Continued

Quick Study: Traditional Media; A New Economy; Shareholder Activism; The Dimming Power Of Apology

October 30th, 2006 by

Traditional Media Trumps New Blog popularity is by no means stalling, but a new study released by Burson-Marsteller this month suggests that traditional media is still highly valued by the “most influential members of the… Continued

How To: Create A PowerPoint Presentation (That Doesn’t Put The Audience To Sleep)

October 30th, 2006 by

They are integral parts of new business pitches, conference appearances, speaking engagements and internal meetings. Why, then, are PointPoint presentations also synonymous with feelings of ennui and, in the most extreme cases, loathing? It’s impossible… Continued

PR Pulse

October 30th, 2006 by

“You’ve got mud on your face, you big disgrace.” Queen’s timeless lyrics are ringing in the ears of many Edelman executives, who are getting some negative publicity for their own publicity stunt gone wrong. The… Continued

Measuring Corporate Reputation, Part II: Unrolling The Road Map, Reaching A Goal

October 30th, 2006 by

A common childhood retort comes to mind when contemplating the state of one’s corporate reputation: “Sticks and stones may break my bones, but words will never hurt me.” The noble response may work on the… Continued

The Top 10 PR Endeavors: 250 Years Of Tylenol, Tea And Teddy Bears

October 30th, 2006 by

The history of our nation is marked by triumphs, defeats, scandals and moments of stunning poise in the economy, business, technology, culture, politics and … PR? To tip our hats to communications efforts of yore… Continued

TipSheet: Seven Principles To Allay Chaos Surrounding Crisis

October 23rd, 2006 by

Communicating on risk-related issues is a challenge under the best of circumstances. The public and the media are rarely guided by a strictly empirical approach to assessing risk: “Based on the facts, how likely is… Continued