Stories by PRNEWS

Face to face with a large group of PR professionals, I asked two questions about ethics. The first was this: Are you ethical? Every hand went up. The second: Have you had formal ethics training?… Continued

Company: Avnet Inc. Timeframe: Started in 2005, Ongoing Computer and electronics distributor Avnet Inc. has a history of being a good corporate citizen, which includes a community affairs program that focuses on education and children’s… Continued

The “Boomer”ang Effect A new study released by Weber Shandwick in conjunction with KRC Research revealed that companies are overlooking a relatively untapped area through which to gain competitive advantage: the relationship networks of baby… Continued

Seven Things You Will Learn In This Week’s Issue of PR News 1. PR execs should buy negative words associated with their brand or product to control SEO. 2. PR execs should seek inspiration from… Continued

Public relations is a people business, first and foremost. Along the same lines, an organization is only as strong as its weakest person, be that person an unhappy/unproductive employee, a dishonest senior executive or an… Continued

Chicken Little ain’t got nothin’ on today’s top PR practitioners. If the frenzied chicken mistook a falling acorn for imminent Armageddon, then the metaphor translates to many communications executives who – in the past -… Continued

Communicating Corporate Responsibility Initiatives Survey Results 1. On a scale of 1 to 5, with one being strongly agree and 5 being strongly disagree, how advanced is your corporate responsibility strategy and communications? 1 2… Continued

Winner: Avnet, Inc. Campaign: Avnet Tech Games When computer and electronics distributor Avnet wanted to reach out to community colleges, an under-served market, it worked with Maricopa Community College District in Arizona to create the… Continued

Winner: Timberland and Porter Novelli Campaign: Differentiating the Timberland Story: “The Timberland Way” CSR may be only recently en vogue among the majority of corporations, but a handful of companies have been pioneers for sustainable… Continued

Winner: PricewaterhouseCoopers LLP Campaign: 29k/30: What impact will we have? Being a behemoth organization that spans the United States alone with 60+ offices (not to mention the slew of outposts worldwide) presents its fair share… Continued