Stories by PRNEWS

By Louise Dixon The performance of e-mail campaigns is one of the easiest public relations activities to measure. But, according to Jupiter Research, a quarter of all marketing and public relations executives either don’t bother… Continued

Company: Silverstein Properties Agency: Rubenstein Communications, Via Group Timeframe: 2005 – 2006 It was the last building to fall on 9/11 and the first to be rebuilt in that area infamously known as “The Pit,”… Continued

*Launch in T-10, 9, 8…: A recent report from Schneider Associates has surveyed the people most involved in successful B2B launches, and put together a list of best practices and success factors for B2B companies… Continued

Organizations’ executives know that most of their biggest influencers have moved online in some capacity, raising the question: How can they be reached via effective integrated social media marketing? When faced with this challenge (especially… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. Myblogroll.com is a good resource for bloggers and PR execs to find out who is linking to whom. 2. 78% of surveyed… Continued

These days, it seems like everyone has a cause to promote and a soapbox on which to do it: Al Gore is saving the environment; Oprah is saving uneducated girls in Africa; Angelina Jolie is… Continued

As the proliferation of online communications continues, the various platforms are morphing into one another and creating a veritable melting pot. If you are looking for tangible proof, just consider multimedia press releases: They combine… Continued

Rebecca Andersen, 28 When Rebecca Andersen joined Opnext in 2001, the laser technology company was on the cusp of major growth. Earlier this year, it went public, which not only globalized Opnext but has expanded… Continued

Account Executive of the Year: Shaun Leavy, Senior Account Executive MWW Group If you’ve got a celebrity-related question, Shaun Leavy is your guy. At MWW Group, he is affectionately referred to as the in-house celebrity… Continued

Every year, PR News honors a select few communications executives whose leadership has helped define the industry, and these four are no exception: From one inductee who could have been a professional tap dancer to… Continued