Ellen Lewis, VP Of Corporate Communications, Sesame Workshop Ever heard of Sesame Street? Chances are, if you have watched any television during the last 40 years, you could whistle the tune to the timeless kids’… Continued
Stories by PRNEWS
Event & Tradeshow PR (TIE)
December 3rd, 2007 by PRNEWSCampaign: Start! America Winner: Cone & American Heart Association Physical inactivity is the leading risk factor for heart disease and stroke, which are the number one and three causes of death for all Americans. This… Continued
Employee Communications
December 3rd, 2007 by PRNEWSCampaign: Transformational Practices: Working Together for Literacy Success Winner: Peel District School Board During the start of a recent school year, the Peel District School Board was faced with a dilemma: The standardized test scores… Continued
Crisis Management
December 3rd, 2007 by PRNEWSCampaign: Keeping Elephants in Our Future Winner: PCI & AZA Elephants are among the most popular zoo attractions, but recently their existence in live public displays were coming under fire by animal rights groups. To… Continued
Corporate Partnership/s
December 3rd, 2007 by PRNEWSCampaign: Got 2B Safe! Think Smart, Take Charge Winner: Honeywell Hometown Solutions, Peppercom & National Center for Missing and Exploited Children Missing children mean more than faces on the backs of milk cartons. More than… Continued
Advocacy Campaign And Lobbying Efforts
December 3rd, 2007 by PRNEWSCampaign: Crisis in Darfur Winner: United States Holocaust Museum & Google Seeing historical parallels to its own cause,executives at the U.S. Holocaust Memorial Museum in Washington D.C, envisioned an opportunity to educate vistors about the… Continued
PR News Nonprofit PR Awards Special Issue
December 3rd, 2007 by PRNEWSIt’s not an easy time to be in business; economic instability, a tumultuous global economy and widespread corporate fraud continue to complicate matters for those organizations just looking to do well by doing good. This… Continued
Tip Sheet: Measuring E-mail Performance: Understanding the Metrics
November 19th, 2007 by PRNEWSBy Louise Dixon The performance of e-mail campaigns is one of the easiest public relations activities to measure. But, according to Jupiter Research, a quarter of all marketing and public relations executives either don’t bother… Continued
Case Study: Rebranding a Fallen Icon: PR Takes the Fear & Misunderstanding Out of a Historic Reopening
November 19th, 2007 by PRNEWSCompany: Silverstein Properties Agency: Rubenstein Communications, Via Group Timeframe: 2005 – 2006 It was the last building to fall on 9/11 and the first to be rebuilt in that area infamously known as “The Pit,”… Continued
Quick Study: Coordinating Successful B2B Launches; Corporate Crusaders Around the World
November 19th, 2007 by PRNEWS*Launch in T-10, 9, 8…: A recent report from Schneider Associates has surveyed the people most involved in successful B2B launches, and put together a list of best practices and success factors for B2B companies… Continued