Stories by PRNEWS

Nonprofit PR Professionals Of The Year: VP (Tie)

December 3rd, 2007 by

Ellen Lewis, VP Of Corporate Communications, Sesame Workshop Ever heard of Sesame Street? Chances are, if you have watched any television during the last 40 years, you could whistle the tune to the timeless kids’… Continued

Event & Tradeshow PR (TIE)

December 3rd, 2007 by

Campaign: Start! America Winner: Cone & American Heart Association Physical inactivity is the leading risk factor for heart disease and stroke, which are the number one and three causes of death for all Americans. This… Continued

Employee Communications

December 3rd, 2007 by

Campaign: Transformational Practices: Working Together for Literacy Success Winner: Peel District School Board During the start of a recent school year, the Peel District School Board was faced with a dilemma: The standardized test scores… Continued

Crisis Management

December 3rd, 2007 by

Campaign: Keeping Elephants in Our Future Winner: PCI & AZA Elephants are among the most popular zoo attractions, but recently their existence in live public displays were coming under fire by animal rights groups. To… Continued

Corporate Partnership/s

December 3rd, 2007 by

Campaign: Got 2B Safe! Think Smart, Take Charge Winner: Honeywell Hometown Solutions, Peppercom & National Center for Missing and Exploited Children Missing children mean more than faces on the backs of milk cartons. More than… Continued

Advocacy Campaign And Lobbying Efforts

December 3rd, 2007 by

Campaign: Crisis in Darfur Winner: United States Holocaust Museum & Google Seeing historical parallels to its own cause,executives at the U.S. Holocaust Memorial Museum in Washington D.C, envisioned an opportunity to educate vistors about the… Continued

PR News Nonprofit PR Awards Special Issue

December 3rd, 2007 by

It’s not an easy time to be in business; economic instability, a tumultuous global economy and widespread corporate fraud continue to complicate matters for those organizations just looking to do well by doing good. This… Continued

Tip Sheet: Measuring E-mail Performance: Understanding the Metrics

November 19th, 2007 by

By Louise Dixon The performance of e-mail campaigns is one of the easiest public relations activities to measure. But, according to Jupiter Research, a quarter of all marketing and public relations executives either don’t bother… Continued

Case Study: Rebranding a Fallen Icon: PR Takes the Fear & Misunderstanding Out of a Historic Reopening

November 19th, 2007 by

Company: Silverstein Properties Agency: Rubenstein Communications, Via Group Timeframe: 2005 – 2006 It was the last building to fall on 9/11 and the first to be rebuilt in that area infamously known as “The Pit,”… Continued

Quick Study: Coordinating Successful B2B Launches; Corporate Crusaders Around the World

November 19th, 2007 by

*Launch in T-10, 9, 8…: A recent report from Schneider Associates has surveyed the people most involved in successful B2B launches, and put together a list of best practices and success factors for B2B companies… Continued