Campaign: 25th Anniversary and Brand Launch Winner: Susan G. Komen for the Cure & Weber Shandwick In its 25 years of existence, Komen has positively impacted millions of women affected by breast cancer, but, as… Continued
Stories by PRNEWS
Media Relations Campaign -Regional
December 3rd, 2007 by PRNEWSCampaign: Bionic Woman Media Campaign Winner: Edelman & The Rehabilitation Institute of Chicago While current statistics say survival rates of American soldiers injured in the Iraq and Afghanistan wars have increased by 15% over past… Continued
Media Relations Campaign-Local
December 3rd, 2007 by PRNEWSCampaign: Colorado State University in the Denver Media Winner: Colorado State University Colorado State University wanted to increase positive coverage of the institution in the Denver media. CSU also sought to position its president, Larry… Continued
Marketing Communications
December 3rd, 2007 by PRNEWSCampaign: truth youth smoking prevention campaign Winner: American Legacy Foundation & ad*itive The 2006-2007 year was a banner one for the truth campaign, an initiative launched eight years ago by the American Legacy Foundation to… Continued
Internal Publications
December 3rd, 2007 by PRNEWSCampaign: Getting the Dirt: 2006-2007 Annual Report Winner: Ogilvy Public Relations & The Soap and Detergent Association To enhance its 2006-2007 annual report, the Soap and Detergent Association (SDA) wanted to spread a message about… Continued
Platinum PR Interactive PR Winner: Second Chance Tree Project
December 3rd, 2007 by PRNEWSCampaign: Second Chance Tree Project Winner: Converseon & Plant It 2020 While many people are still trying to wrap their minds around the basic logistics of Second Life, the folks at Converseon and Plant It… Continued
Fundraising And Membership Campaign
December 3rd, 2007 by PRNEWSCampaign: Nothing But Nets Winner: United Nations Foundation To raise awareness and increase donations to provide insecticide-treated bed nets for malaria prevention in Africa, the UN Foundation launched Nothing But Nets campaign in November 2006.… Continued
External Publication
December 3rd, 2007 by PRNEWSCampaign: Breakthrough Magazine Winner: NVCI/Greenspun Media Group The Nevada Cancer Institute (NVCI) had only been open and operational for two years when its executives decided to expand its signature communications piece, Breakthrough Magazine. The publication… Continued
Nonprofit PR Professionals Of The Year: Manager
December 3rd, 2007 by PRNEWSTvon-Lourie Keels, Communications Manager, Interfaith Ministries For Greater Houston Tvon-Lourie Keels is a one-woman show. As the communications manager of Interfaith Ministries for Greater Houston, Keels – or Lou to her co-workers – represents a… Continued
Nonprofit PR Professionals Of The Year: Director
December 3rd, 2007 by PRNEWSDirector: Emily Callahan, Susan G. Komen For The Cure Nonprofit Dynamo For 25 years, Susan G. Komen for the Cure has become the largest nonprofit organization supporting breast cancer research. Key to its longevity and… Continued