Stories by PRNEWS

Reputation is consistently ranked as a top concern among business leaders. The 2008 Edelman Trust Barometer revealed that 90% of respondents believe that a company’s overall reputation is an important factor in building trust. A… Continued

By Joe Froelich Recession. The “R” word. Given the housing doldrums and challenging cost escalation of late, the recession buzzword can be seen or heard seemingly once a minute on TV, radio newspapers and around… Continued

Company: Capella University Agency: Weber Shandwick Timeframe: 2006-2007 Antarctica is considered to be the driest, coldest and windiest of the continents–hardly the place you’d want to go for a sporting event, let alone any event… Continued

*If You Can’t Beat It, Blog It? Brodeur, along with its partner Marketwire, announced the results of a study that examined journalists’ relationships with new media. The survey showed that reporters’ perceptions and participation within… Continued

The just-released Generally Accepted Practices (GAP) survey from the Strategic Public Relations Center at the USC Annenberg School for Communication offers a detailed glimpse into the inner workings of the communications function, especially regarding reporting… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. In today’s business environment, employee training is an investment, not a cost. 2. Pitch unexpected media outlets by identifying shared interests between… Continued

As with personal unions that dissolve due to irreconcilable differences, a permanent, official breaking off of relations is usually the only recourse when a corporate partnership with a cause or charity turns out to be… Continued

According to Don Nicholas, internet marketing consultant and managing partner, Mequoda Group, LLC, indepdendent publishers don’t need to stray too far from their larger counterparts’ multimedia publishing strategies. For over fourteen years Nicholas has helped… Continued

It’s no secret that the mobile platform works best for news, information, directions and, of course, retail. In today’s Media Post blog, Min Digital Media Editor Steve Smith asks us to imagine the world of… Continued

After failing to acquire the company over the past several months, Microsoft Corp. has proposed to buy Yahoo Inc’s search business and take a minority stake in the Web pioneer, stopping short of a full-out… Continued