Stories by PRNEWS

AIRTRAN AIRWAYS & CKPR AIRTRAN AIRWAYS PUTS A NEW SPIN ON “EWETUBE” THE COST OF AIRLINE TICKETS BURNS EVEN THE MOST FINANCIALLY STABLE INDIVIDUALS, SO IMAGINE THE TOLL IT TAKES IN STUDENTS’ MALNOURISHED BANK ACCOUNTS.… Continued

GE “The Straw” GE MAY BE A HOUSEHOLD BRAND IN THE UNITED STATES, BUT ITS AWARENESS LEVEL IN GERMANY WASN’T UP TO SNUFF, ESPECIALLY GIVEN THE INTERESTS IN ENVIRONMENTALISM AND ENERGY EFFICIENCY SHARED BY BOTH… Continued

AFLAC & FLEISHMAN-HILLARD AFLAC GIVES SHAREHOLDERS A ‘SAY ON PAY’ IT MAY BE BEST KNOWN AMONG THE GENERAL PUBLIC FOR ITS DUCK MASCOT, BUT AFLAC HAD OTHER THINGS ON ITS MIND STARTING IN 2006, WHEN… Continued

PULSE COMMUNICATIONS AND KRAFT THE HAPPY LITTLE VEGEMITES: WHERE ARE THEY NOW? If you’ve never heard of a Vegemite, then you’ve probably never been to Australia. The yeast-based food paste is widely considered to be… Continued

THE WINNERS AND HONORABLE MENTIONS IN THIS YEAR’S PR NEWS PLATINUM PR AWARDS ISSUE EXEMPLIFY THE MOST INNOVATIVE APPROACHES TO REDEFINING TRADITIONAL PR WITH ANYTHING-BUT- TRADITIONAL STRATEGIES. FROM A MARKETING COMMUNICATIONS EFFORT THAT UNITED A… Continued

In the past, a few watchdogs may have kept close tabs on an organization; today that number has skyrocketed, with social networks monitoring, discussing and questioning the motives of deep-pocket companies that claim to be… Continued

When asked by the PR News/Cision Social Media Survey to describe their perceived value of the blogs and online forums they have created as compared to those they visit/engage with, respondents gave the following verbatim… Continued

Organization: Shell Oil Company Agency: Burson-Marsteller; Penn, Schoen & Berland Timeframe: 2006 – 2007 When Shell Oil Company undertook an 18-month face-to-face campaign to build public understanding of energy issues, research and measurement quickly became… Continued

By Mark Weiner A study sponsored in part by the Institute for Public Relations and The Arthur Page Society revealed that, while executives who fund PR programs desire measurement to gauge performance and ROI, they… Continued

Company: American Heart Association Agency: Cone Timeframe: 2007-ongoing In 2006, 65% of American adults were considered overweight or obese; physical inactivity was cited as a leading risk factor for heart disease and stroke–the number one… Continued