Stories by PRNEWS

Research/Measurement

October 6th, 2008 by

HEWLETT-PACKARD, PORTER NOVELLI & THE BIVINGS GROUP HPWATCH: A SWISS ARMY KNIFE FOR MEASUREMENT AND EVALUATION LIKE MANY LARGE ORGANIZATIONS, THE HEWLETT-PACKARD IMAGING AND PRINTING GROUP’S (IPG) COMMUNICATIONS TEAM MUST REPORT TO NUMEROUS STAKEHOLDER GROUPS,… Continued

Event Marketing

October 6th, 2008 by

AIRTRAN AIRWAYS & CKPR AIRTRAN AIRWAYS GETS CHICAGOANS TO FLAMINGO TO FLORIDA IN FEBRUARY 2007, AIRTRAN AIRWAYS LAUNCHED A NEW FLIGHT SERVICE TO FIVE DESTINATIONS IN FLORIDA FROM CHICAGO’S MIDWAY AIRPORT. TO COMPETE WITH THE… Continued

EMPLOYEE RELATIONS

October 6th, 2008 by

SOUTH TEXAS VETERANS HEALTH CARE SYSTEM SOUTH TEXAS VHCS “GO FOR THE BLUE” WHOLESALE STREAMLINING IN 2006, SOUTH TEXAS VETERANS HEALTH CARE SYSTEM (STVHCS) WAS RANKED 130 OUT OF 139 AMONG THE DEPARTMENT OF VETERANS… Continued

EDITORIAL/OP-ED

October 6th, 2008 by

ROCHE AND FLEISHMAN-HILLARD CEO BYLINED EDITORIAL REACHES CORPORATE AUDIENCE WITH PANDEMIC PREPAREDNESS MESSAGE HOFMANN-LA ROCHE INC. (ROCHE) CEO GEORGE ABERCROMBIE SAYS THAT ONE THING KEEPS HIM UP AT NIGHT: THE FEAR THAT A DEADLY PANDEMIC… Continued

CRISIS MANAGEMENT

October 6th, 2008 by

JETBLUE AIRWAYS JETBLUE AIRWAYS’ OPERATIONAL CRISIS OF FEBRUARY 2007 IIn what quickly became compared to an air-travel version of the Valentine’s Day Massacre, hundreds of JetBlue passengers were stranded on the John F. Kennedy International… Continued

Community Relations

October 6th, 2008 by

BSS, PARKER & PARKER AND PULSE COMMUNICATIONS BLUESCOPE TANK A DAY CHALLENGE BLUESCOPE STEEL (BSS), A STEEL PRODUCER THAT IS HEAD QUARTERED IN AUSTRALIA, WANTED TO LAUNCH A NUMBER OF INITIATIVES THAT WOULD MINIMIZE WATER… Continued

ONLINE COMMUNICATIONS

October 6th, 2008 by

AIRTRAN AIRWAYS & CKPR AIRTRAN AIRWAYS PUTS A NEW SPIN ON “EWETUBE” THE COST OF AIRLINE TICKETS BURNS EVEN THE MOST FINANCIALLY STABLE INDIVIDUALS, SO IMAGINE THE TOLL IT TAKES IN STUDENTS’ MALNOURISHED BANK ACCOUNTS.… Continued

BRANDING

October 6th, 2008 by

GE “The Straw” GE MAY BE A HOUSEHOLD BRAND IN THE UNITED STATES, BUT ITS AWARENESS LEVEL IN GERMANY WASN’T UP TO SNUFF, ESPECIALLY GIVEN THE INTERESTS IN ENVIRONMENTALISM AND ENERGY EFFICIENCY SHARED BY BOTH… Continued

FINANCIAL/INVESTOR RELATIONS

October 6th, 2008 by

AFLAC & FLEISHMAN-HILLARD AFLAC GIVES SHAREHOLDERS A ‘SAY ON PAY’ IT MAY BE BEST KNOWN AMONG THE GENERAL PUBLIC FOR ITS DUCK MASCOT, BUT AFLAC HAD OTHER THINGS ON ITS MIND STARTING IN 2006, WHEN… Continued

MARKETING COMMUNICATIONS

October 6th, 2008 by

PULSE COMMUNICATIONS AND KRAFT THE HAPPY LITTLE VEGEMITES: WHERE ARE THEY NOW? If you’ve never heard of a Vegemite, then you’ve probably never been to Australia. The yeast-based food paste is widely considered to be… Continued