Stories by Noah Cavicchi

USA Hockey’s public silence at this moment isn’t just a missed opportunity. It actively risks undermining that growth by signaling to those new fans that the organization doesn’t take the women’s program seriously either.

Building a modern communications stack doesn’t mean adopting every new tool. But you do need to select the right ones. To do this, brand communicators need to understand three fundamentals: voice, velocity and verification.

PRNEWS has unveiled the winners of the 2026 Content Marketing Awards, which recognize the campaigns, creators and communicators redefining what public relations can achieve through content.

Keep in mind that core KPIs typically hold steady for two to three years for year-over-year measurement, and the metrics beneath them change much more quickly as technology enables richer, faster insight.

In a post-pandemic world defined by “quiet quitting,” the “Great Resignation” and a restless search for the next big thing, sticking around and loyalty can seem counterintuitive for many PR professionals.

Virality is fleeting. Sustained relevance is an economic driver that promotes long-term success. Alix Earle’s Netflix deal is a case study in true brand power.

The recent emergence of Moltbook, an experimental AI-native platform built and operated by a small group of independent technologists, has sparked many strong emotions among communicators—a combination of deep apprehension and intense intrigue.

For organizations that participate, sponsor, host or support mega sporting events, the communications landscape is uncompromising: every message, silence and misstep is amplified and politicized almost instantly.

The “Bad Bunny approach” offers crisis managers a set of lessons that apply across government, philanthropy, business and community networks.

The Buffalo Bills’ week of misfires provides stark, real-world instruction for public relations professionals. The failure was not necessarily in the decision to fire their coach, but in their total breakdown of crisis communication protocols.