Stories by PRNEWS

Early in November, Business for Social Responsibility, an association of approximately 250 member companies that works to develop more sustainable ways to do business, drew 1,300 leaders and managers from 50 countries representing companies, nonprofits,… Continued

By Michael Dresner & Ed Moed Our economy has hit a rocky road. Unless you’re in a recession-proof niche (which rarely exists), it’s only a matter of time until your firm is negatively affected by… Continued

Companies: Farmers Insurance Group, March of Dimes Timeframe: 2007 One out of eight babies is born prematurely in the United States, and those that survive often suffer from lifelong health problems. A couple years back,… Continued

*Financial Institutions Not Banking on Communications: Despite the chaotic economic atmosphere that has settled over the entire country (and world), financial institutions aren’t keeping their customers calm by overcommunicating–or communicating at all. Findings from an… Continued

In today’s turbulent economy, nonprofit professionals face even greater challenges in promoting their goodwill initiatives, but the following organizations and execs–all finalists in the 2008 PR News Nonprofit Awards–took creative approaches to achieve commendable results.… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. When engaged in a partnership, always run press materials by the other partner to ensure efforts aren’t duplicated. 2. Licensing presents an… Continued

The Germans’ penchant for “put together” words has given us some of the most succinct descriptions ever to be adopted by the English language: wanderlust, zeitgeist, blitzkrieg, schadenfreude. But one term in particular is especially… Continued

Reputational crises that begin in the blogosphere are very common; reputational crises that end in the blogosphere, on the other hand, are less so. Dell is perhaps the most well-known example of an organization whose… Continued

PR News’ annual All-Stars issue salutes the industry’s high achievers of the past year, as well as the next wave of PR innovators.

Jessica R. Borchert, New Mexico State University A public relations major at New Mexico State University, Borchert enjoys the distinction of accruing more paid media job experiences in her specialty than any other student at… Continued