Stories by PRNEWS

Winner: The Dave Thomas Foundation for Adoption and Wendy’s Campaign: Wendy’s Wonderful Kids Wendy’s/Dave Thomas Foundation for Adoption actively promote foster care adoption, and to focus the effort, the two organizations partnered to develop the… Continued

Winners: Cable Positive Inc. and the watsons Campaign: Cable Positive Annual Report As the cable industry’s AIDS action organization, Cable Positive wanted to give stakeholders and the general public an understanding of the brand’s accomplishments… Continued

In recent years, the business climate has become seemingly more and more challenging with every passing day, and that couldn’t have been more true in 2008, when a sharp economic downturn challenged organizations’ abilities to… Continued

Remember the days of the formally dressed, carefully contrived talking head that looked into the camera and sternly parroted the company line?  Good, now forget it because that spokesperson is a dinosaur, and training today’s… Continued

Lumina for BT Community Champions Connecting employees who are scattered around the globe is a monumental challenge for any organization. This challenge became particularly salient to BT executives when they sought to execute a campaign… Continued

Now is the time to get smart about the measures that we traditionally have not used. Here’s how to get started: 1. Reach out to key individuals inside the organization that rely on and have… Continued

Western Union and Cone Inc. for Western Union – Our World, Our Family As a global leader in money transfer and payment services, Western Union wanted to address the needs of migrants and their families,… Continued

OSRAM SYLVANIA and Weber Shandwick for SYLVANIA Micro-Mini: All Green Hands on Deck! Thanks to the green revolution that has infiltrated consumer consciousness, there has been an surge in the usage of energy-efficient compact fluorescent… Continued

Bank of America and RF|Binder Partners for Neighborhood Excellence Initiative Since being founded in 2004 to recognize and reward those achieving excellence in their community building efforts, Bank of America’s Neighborhood Excellence Initiative (NEI) rewarded… Continued

Intel Corporation To outwardly brand itself as an organization that strives for—and achieves—superior advancements in the realm of corporate responsibility, Intel’s leadership identified four general causes under which its many individual efforts reside: sustainability, education,… Continued