Stories by Tim O'Brien

Quit pretending that a sincere apology is an effective PR tactic, the author argues. Hang tough. Apologizing during a crisis could ruin you.

Companies and organizations need to move beyond Black History Month. Year-long engagement will bolster your DE&I effort, our writer argues.

We praise PR for the good it does. So, we must report when members of the profession act badly. This week was one of those times.

Does the Joe Rogan-Spotify incident signify a turning point for crisis communication since both Rogan and Neil Young emerged victorious?

PRNEWS’ sister brand The Social Shake-Up is announcing a new partnership with Social Break, hosted by October Social Media. The free monthly Q&A is specifically designed for new social media managers and social media teams of One and takes place on the second Friday of each month via Zoom. The series is hosted by social media expert, Founder and CEO of October Social Media, Sabrina Merritt.

New editorial policies governing ‘on background’ demonstrate the importance of building fair and truthful relationships between PR pros and media members.

PR firms are exposed to legal action when they disseminate false claims on behalf of companies they represent. Here’s what you should know.

Communications continues to be an essential function, particularly as companies, organizations and individuals continue to wade through pandemic challenges. The PRNEWS editorial team highlights some innovations and predictions we predict will be important for 2022. 

It’s a tradition for Solomon McCown & Cence to share its video of the year’s top PR crises with us. This year’s video offers plenty of lessons.

Making resolutions is a New Year’s tradition. For PR pros, resolving to improve one’s writing is a useful objective. Here’s how.