Stories by PRNEWS

Think it’s hard to integrate philanthropy into your daily work operations? Think again. Read on.

Social media continues to dominate the way businesses are marketed, below are a list of sources that you should familiarize yourself with for ease in navigating the social media world.

Recent research studies and industry reports haven’t had much good news to report regarding reputation and trust in business. Here is a quick glimpse of some

An expert offers 10 ways to make your next cause related marketing program a great success.

New study reveals that blogging is becoming more mainstream and more influential for PR pros.

â–¶ Measurement an Integral Part of PR: According to a report released by Benchpoint for AMEC and the Institute for Public Relations (IPR), measurement isn’t called the Holy Grail of PR for nothing. The findings,… Continued

Twitter made its official debut in 2006, but it stormed the social media stage earlier this year to become one of cyberspace’s biggest stars. Since then, research findings have begun to paint a compelling picture… Continued

Management teams often see employee recognition programs as an expense, and an unnecessary one at that. However, with the right approach—and a healthy does of measurement and ROI—these programs can become a solid investment in… Continued

Measurement has always been—and will always be—a pillar of PR and communications, but it is usually associated with quantifying the results of external-facing initiatives, especially those that are media relations-related. But, as organizational strength and… Continued

1. Clear Line of Sight: • Alignment of job to vision and business strategy • Understanding of values and behaviors expected • Understanding of how actions impact the customer experience 2. Participation: • Opportunity to… Continued