Stories by PRNEWS

Campaign: OneSight: Global Launch & Year One Communications Campaign Winner: OneSight, A Luxottica Group Foundation In early 2008, Luxottica Group, one of the world’s largest eyeware manufacturers, designers and distributors, supported three vision care charities,… Continued

Campaign: Your Choice to Empower Campaign Winner: The Allstate Foundation & Fleishman-Hillard Research shows that one in four women have experienced domestic violence directly, and more than half of all Americans know someone who has… Continued

Campaign: CDC Responds to 2009 H1N1 Influenza Public Health Crisis Winner: Centers for Disease Control Ever since news of a potent and active flu strain, conspicuously dubbed “swine flu,” emerged in April 2009, the Centers… Continued

Campaign: Pound For Pound Challenge Winner: Feeding America, General Mills & The Biggest Loser Overeating is a chronic and widespread problem in the U.S.—approximately 130 million Americans are overweight or obese. At the same time,… Continued

Campaign: Small Things Considered Winner: American Society for Microbiology They say big things come in small packages—an adage known all too well by Moselio Schaechter, former president of the American Society for Microbiology. Elio, as… Continued

Year over year, the finalists for PR News’ NonProfit PR Awards raise the bar for doing well by doing good, and 2009 was no exception. This year’s finalists, which represent industries and interests as diverse… Continued

A new study has come out via Technorati that examines current trends in the blogosphere. Among the findings: 71% of respondents reported that blogging has given them much greater visibility in their industry, and 63% said prospective clients have read their blog and, as a result, purchased their products/services.

Even though consumer spending has ebbed since the downturn, many still expect companies to partake in charitable giving.

The question is not how to engage and build relationships online, but how to determine the best mix of traditional and social media in outreach efforts. After all, the majority of business leaders would finally agree that digital communications channels aren’t going anywhere, and neither are traditional ones.

The leading communicators and teams in the nonprofit sector were honored at an awards event Nov. 3 at the National Press Club in Washington, D.C. The overriding theme? PR pros keep getting better at applying their formidable skills in the service of the community at large.