Stories by PRNEWS

Campaign: Tell a Gal P.A.L. 2008 Campaign Winner: The Allstate Foundation & Zeno Group Nearly 75% of Americans know someone who is or has been a victim of domestic violence. But the issue has largely… Continued

Campaign: Defense Media Activity—The Pentagon Channel Winner: The Defense Media Activity—Alexandria The Defense Media Activity-Alexandria realized that The Pentagon Channel, AFPS and Emerging Media possessed the platforms needed to cross-promote stories that would reach its… Continued

Campaign: Generics are REAL Winner: Excellus BlueCross BlueShield To increase generic drug fill rates across upstate New York to produce out-of-pocket savings for consumers, Excellus BlueCross BlueShield launched a multi-year campaign whose core message was:… Continued

Campaign: Stand Up for Veterans Winner: Disabled American Veterans with Hyde Park Communications To help break the Washington gridlock that prevents veterans from accessing the health care services they need from the Department of Veterans… Continued

Campaign: NHLBI’s Pounds Lost Weight Loss Study—A Diet for Media Success Winner: National Heart, Lung and Blood Institute & Ogilvy Public Relations Worldwide To drive home its core messaging—the importance of eating a reduced-calorie, heart-healthy… Continued

Campaign: A Dog for Obama Winner: American Kennel Club When President Obama publicly made a promise to give his daughters a dog following his election, the American Kennel Club used this opportunity as a platform… Continued

Campaign: Go Red for Women and Edelman Team Winner: American Heart Association & Edelman In Go Red for Women campaign’s six-year lifespan, the visibility of the women’s heart health movement in the U.S. has been… Continued

Campaign: Anesthesiologists: Physicians Providing the Lifeline to Modern Medicine Winner: The American Society of Anesthesiology & FD Seeking to rebrand itself as representing physicians who make 21st century medicine possible with improved safety and advances,… Continued

Campaign:.ORG’s Rollout of DNSSEC Winner:.ORG, The Public Interest Registry To raise awareness of the need to have widespread adoption of Domain Name System Security Extensions (DNSSEC), which protects Internet services from domain name system attacks,.ORG,… Continued

Campaign: ZooView: Online Employee Newsletter Winner: San Diego Zoo The San Diego Zoo’s monthly online employee newsletter, “ZooView,” is designed to keep staffers informed about goings-on and to support the zoo’s conservation and education mission.… Continued