Stories by PRNEWS

Campaign: Lemelson – MIT Program Index Winner: MIT & Cone In January 2009, the Lemelson-MIT Program, a nonprofit program at MIT, commissioned Cone to conduct a survey among teens to cover their attitudes toward science,… Continued

Campaign: truth orange summer tour 2009 Winner: American Legacy Foundation & the ad*itive Launched in 2000, the American Legacy Foundation’s truth youth smoking prevention campaign had one goal: to save lives by reducing the number… Continued

Campaign: Hillsides Foster Soles Winner: Hillsides The statistics surrounding foster care in America are staggering: More than 500,000 children are in foster care nationwide, with more than 102,000 in California alone. What’s more, 40% of… Continued

Campaign: Do It Now Challenge Winner: R/P Marketing PR & Second Chance Trust Fund/Donate Life Ohio Second Chance Trust Fund/Donate Life Ohio tapped R/P Marketing Public Relations to increase Ohio residents’ awareness of the need… Continued

Campaign: Stop Cold Storage Campaign 2009 Winner: Deveney Communication & FMIA In February and March 2009, Deveney Communication teamed up with the Faubourg Marigny Improvement Association (FMIA) to oppose the Port of New Orleans’ plan… Continued

Campaign: National Beer Wholesalers Association—www.nbwa.org Winner: National Beer Wholesalers Association & NJI Media Group From January to July 2009, the National Beer Wholesalers Association tasked NJI Media Group to do an overhaul of its Web… Continued

Campaign: To Catch a Pirate Winner: Business Software Alliance & FD In the computer community, software piracy is a serious problem, resulting in the loss of billions of dollars a year. Wishing to mitigate this… Continued

Campaign: Tell a Gal P.A.L. 2008 Campaign Winner: The Allstate Foundation & Zeno Group Nearly 75% of Americans know someone who is or has been a victim of domestic violence. But the issue has largely… Continued

Campaign: Defense Media Activity—The Pentagon Channel Winner: The Defense Media Activity—Alexandria The Defense Media Activity-Alexandria realized that The Pentagon Channel, AFPS and Emerging Media possessed the platforms needed to cross-promote stories that would reach its… Continued

Campaign: Generics are REAL Winner: Excellus BlueCross BlueShield To increase generic drug fill rates across upstate New York to produce out-of-pocket savings for consumers, Excellus BlueCross BlueShield launched a multi-year campaign whose core message was:… Continued