Stories by PRNEWS

Now that you are hired, what does the client expect you to deliver? What do you need to achieve for the effort to be considered a success? An organization has made the choice to invest in your firm and now you will need to devise a plan to deliver that return on investment.

CSR is still a relatively new word in the business environment and as a result, there is relatively little actual regulation.

This year’s finalists for PR News’ Nonprofit PR Awards raise the bar for doing well by doing good. The following winner and honorable mentions in the media relations campaign (over $50,000) is no exception to the rule.

Campaign: Lemelson – MIT Program Index Winner: MIT & Cone In January 2009, the Lemelson-MIT Program, a nonprofit program at MIT, commissioned Cone to conduct a survey among teens to cover their attitudes toward science,… Continued

Campaign: truth orange summer tour 2009 Winner: American Legacy Foundation & the ad*itive Launched in 2000, the American Legacy Foundation’s truth youth smoking prevention campaign had one goal: to save lives by reducing the number… Continued

Campaign: Hillsides Foster Soles Winner: Hillsides The statistics surrounding foster care in America are staggering: More than 500,000 children are in foster care nationwide, with more than 102,000 in California alone. What’s more, 40% of… Continued

Campaign: Do It Now Challenge Winner: R/P Marketing PR & Second Chance Trust Fund/Donate Life Ohio Second Chance Trust Fund/Donate Life Ohio tapped R/P Marketing Public Relations to increase Ohio residents’ awareness of the need… Continued

Campaign: Stop Cold Storage Campaign 2009 Winner: Deveney Communication & FMIA In February and March 2009, Deveney Communication teamed up with the Faubourg Marigny Improvement Association (FMIA) to oppose the Port of New Orleans’ plan… Continued

Campaign: National Beer Wholesalers Association—www.nbwa.org Winner: National Beer Wholesalers Association & NJI Media Group From January to July 2009, the National Beer Wholesalers Association tasked NJI Media Group to do an overhaul of its Web… Continued

Campaign: To Catch a Pirate Winner: Business Software Alliance & FD In the computer community, software piracy is a serious problem, resulting in the loss of billions of dollars a year. Wishing to mitigate this… Continued