Stories by PRNEWS

David Meerman Scott, in his 2007 book The New Rules of Marketing and PR (Wiley), was one of the first to tag the press release as a news release. It was his belief that the… Continued

While the press release is still considered a key vehicle for delivering news to the media, PR professionals are using them for much more in the digital age, according to a new study that examines PR professionals’ perceptions of press releases, and their motivations to using them as part of their communications platform.

Running a business through today’s economic downtown is like lightening striking a forest and taking it through a natural burn. The process is extreme, painful to most but ultimately it regenerates the life cycle, weeds… Continued

There may be no such thing as perfection but you can come close with your measurement campaigns if you do the following:

Tips and tricks on how to integrate this micro-blogging tool into your company’s communications’ initiatives.

How two different brands are using Twitter for their media relations efforts.

While its true that successful PR is often discussed in the context of campaigns, the ultimate drivers of any initiative are the individuals behind it whose creativity and ingenuity bring communications efforts from mere ideas to actual fruition.

“Reports of my death have been greatly exaggerated.” So goes the famous quote by Mark Twain, and it certainly applies today to one significant portion of the newspaper industry: local community papers. While news of… Continued

While there are a number of do’s and don’ts when it comes to using Twitter, there are two areas that require particular attention, says Nicole Duhoski, manager of client services at media relations software services… Continued

Much has been touted about Twitter and how it is revolutionizing the way organizations communicate with targeted stakeholder groups. Big consumer brands like Dell, Starbucks, Ford, Best Buy, Starbucks, JetBlue and many more are effectively… Continued