Stories by PRNEWS

What companies should consider when executing a global CSR effort.

Social media engagement is an essential component of almost any organization’s marketing and public relations efforts. As PR firms position themselves as keepers of the brand trust and leading company reputations, adding social media to their repertoire of service offerings is a critical move.

n a survey this year from the American Association for the Measurement and Evaluation of Communication (AMEC) and Institute for Public Relations (IPR), 520 PR professionals worldwide weighed in on the topic of measurement. While 88% believed measurement was an integral part of the the PR process, 77% said they were currently tracking their programs.

â–¶ CMOs Getting Social: U.S. marketing execs in the U.S. will place a heightened emphasis on social media next year, figures from a new survey show. According to a new report from The CMO Club,… Continued

Social media engagement is an essential component of almost any organization’s marketing and public relations efforts. As PR firms position themselves as keepers of the brand trust and leading company reputations, adding social media to their repertoire of service offerings is a critical move.

In a survey this year from the American Association for the Measurement and Evaluation of Communication (AMEC) and Institute for Public Relations (IPR), 520 PR professionals worldwide weighed in on the topic of measurement.

As economic realities shutter publications and shrink newsrooms and resources, PR professionals have had to transform their outreach efforts to often overtaxed reporters.

The new media landscape, and how PR professionals cope with this media transformation, affects brands and ultimately the bottom line. Even the definition of media has changed: No longer does it refer to journalists from established media companies—some of which have ceased to exist, while others are down to bare-bones resources.

Remember when your parents told you: “It’s not what’s on the outside that counts, but what you have inside that really matters?”  Corporate America is adhering to that same sage advice. A closer look at… Continued

It’s the age-old question that still stumps many PR professionals: What’s the most accurate way to measure public relations? It’s relatively easy to count numbers of clips, but that doesn’t reflect the full scope of a public relations initiative. The hard part is accounting for the intangibles, such as swaying public opinion.