Stories by PRNEWS

If you’re just beginning to implement a social media program in your organization, both internally and externally to customers, do your chosen communicators know what to say and how to say it?

How can you better interact with the executive of your organization?  Anticipate issues, problems, concerns and opportunities; prepare the boss before he or the client asks; have a plan.

Making yourself and what you do relevant and vital to key internal influencers is not just central to moving up in an organization—these days it’s central to survival. Whether it’s getting into the C-suite or just learning the techniques to be heard by management, now is the time to think about how to build your way into important groups of influence within your organization.

Following are guidelines to help start an inexpensive digital measurement program and some traps to avoid:

CSR initiatives can do wonders in increasting employee engagement, winning stakeholder confidence and improving relationshps with NGOs and the communities you serve. Following are tips to keep in mind when forming a sustainability program:

Thinking about setting up a formal social media training program in your organization? Here are some basic things to keep in mind:

How social media is revolutionizing the PR landscape.

Why is it so hard for us as an industry to scrap the publicity-by-the-pound theory or the veiled attempt to use fuzzy math to track messaging and somehow make a leap that because the client message was in a story a consumer actually bought something?

Marketing a CSR initiative or enterprise takes as much strategic know-how as launching one. Following are 10 tips and tricks:

How PR professionals cope with this media transformation affects brands and ultimately the bottom line. Even the definition of media has changed: No longer does it refer to journalists from established media companies—some which have ceased to exist, while others are down to bare-bones resources.