Stories by PRNEWS

Apple CEO Steve Jobs is the world’s greatest corporate storyteller. His techniques, sharpened over the years, can be used by PR professionals to pitch their clients or win new business. Here are seven rules Jobs… Continued

Traditional tactics mesh well with sales results, particularly in the case of Verizon and its TV offering, FiOS. Eric Rabe, the company’s senior VP of media relations, says his role in creating awareness of FiOS launches is really all about sales.

PR practitioners have long sought to prove their worth to the C-suite by generating return on investment. To this day, the primary way for PR pros to demonstrate ROI is through sales.

With the holidays upon us and companies intensely interacting with customers, responsive, positive customer service becomes tantamount to driving revenues and keeping consumers coming back. In the past, the role of PR in achieving optimal… Continued

How going green can reap positive benefits for your bottom line.

There’s been many a research paper on social behavior, but none may be as tantalizing to communications pros as a book released late this year by two academics. Researchers Nicholas Christakis and James Fowler give… Continued

A new study fielded by  Vocus surveyed more 1,800 marketing and PR executives on the topic of PR planning for 2010. A key takeaway: Though social media has been a primary catalyst for change in the PR industry, respondents see PR’s role in the overall marketing mix becoming increasingly more important.

In a Harvard Business Review article “Let the Response Fit the Scandal,” authors Alice Tybout and Michelle Roehm try to patch that disconnect, writing about the gap between managers’ and customers’ perceptions of a crisis involving a brand.

Euro RSCG’s recent study of more than 1,200 social media users offers insights on how communications pros are using a myriad of options available in social and online media today. According to the study, the world is expanding and narrowing at the same time because of social media’s “hyperlocalization” quotient.

For those not experiencing eco-angst or green fatigue, have you considered that first impression when you enter a green conversation? Are you prepared for how it may affect your reputation as well as those of your clients?