Stories by PRNEWS

PR is transforming so fast that tried-and-true techniques and metrics no longer apply. Do PR pros have to reinvent the wheel before the hammer of accountability comes down from above?

Social media is all the rage and rapidly evolving in both technology and techniques. Interestingly, what it demands—whether communicating a product, service or political cause—is listening and offering constructive ideas valuable to a particular network’s participants.

Heavy use of social media platforms such as Facebook, YouTube and MySpace does not result in bad grades, says study.

Study: Two-thirds of companies have experimented with social media but have yet to launch significant campaigns around it.

While most people had negative feelings about the last decade, the public was more positive about the rise of the Internet and other technologies, cites a new survey.

Coyne PR and Goodyear gave bloggers an inside look into the tire maker’s proving grounds in Akron, Ohio—a move afforded only to “traditional” media in the past. Coyne PR SVP Geoffrey Phelps lists six tips for treating bloggers with respect

Coyne PR helps the tire manufacturer reach young enthusiasts by putting automotive bloggers on par with traditional media contacts. The product: Goodyear’s Eagle GT high-performance tire. The demographic: males ranging from 16-40 who prefer to be known as trendsetters when it comes to customizing their cars.

â–¶ Decade Depression: According to a Pew Research Center for the People & The Press survey, relatively few Americans have positive things to say about the last decade. By a roughly 2-1 ratio, more say… Continued

Social media is all the rage and rapidly evolving in both technology and techniques. Interestingly, what it demands—whether communicating a product, service or political cause—is listening and offering constructive ideas valuable to a particular network’s participants.

Thinking about setting up a formal social media training program in your organization? You may not need it to be as comprehensive as Edelman’s Belt System, but there are some basic things to keep in mind, says Phil Gomes, SVP of digital integration for Edelman.