Stories by PRNEWS

The world’s best corporate citizens differ in their social responsibility emphasis depending on the location of their headquarters, says new study fielded by the Arthur W. Page Center for Integrity in Public Communication at Penn State University.

Companies on Inc.’s 500 fastest-growing list are adopting social media at high rates. Polling members of Inc. Magazine’s 500 fastest-growing companies for a third straight year, a study conducted by the Center for Marketing Research at University of Massachusetts Dartmouth found the 45% of the companies are blogging.

A survey of midsize, independent PR agencies by Worldcom Group finds that new business opportunities at the end of 2009 increased, and the agencies are cautiously optimistic for a positive year.

The world’s best corporate citizens differ in their social responsibility emphasis depending on the location of their headquarters, says new study fielded by the Arthur W. Page Center for Integrity in Public Communication at Penn State University.

Sandra Saias, EVP of Ogilvy PR’s global strategy and planning group, reveals the agency’s rebranding philosophy, beginning with the thought that all brands must have a point of view—a belief system that drives everything a brand does and helps it to attract widespread support:

Company: Underwriters Laboratories Agency: MS&L Worldwide Timeframe: November 2008- December 2009 “UL” is a mark people have seen hundreds of times around the house, especially if it’s loaded with electronic products. But what UL really… Continued

â–¶ Midsize Business Up: A survey of midsize, independent PR agencies by Worldcom Group finds that new business opportunities at the end of 2009 increased, and the agencies are cautiously optimistic for a positive year.… Continued

Whether its YouTube, mad consumers or negative tweets, you never can tell where or how a crisis will erupt. Here are some key tactics to help you get through a PR crisis.

Having planned and executed a number of their own events and attended their fair share of industry events, Melissa Connolly of Hofstra University and Chris Rosica of Rosica Public Relations share some advice for event success.

Digital tools very often are critical to the success of PR events. Though they may be overshadowed in sexiness by digital and social media campaigns, PR-generated events—whether media events such as press conferences and product launches, or public and employee events like speaking engagements and town halls—are still going strong and are a key component of a PR professional’s mix