Stories by PRNEWS

Technology icons Apple and Google dominate industry media coverage, and Apple, in particular, has reporters gushing.

â–¶ Positive Tech: While the media is not extremely focused on technology coverage—it accounts for less than 1.6% of total—much of the coverage in this area is positive, with about 23% of all technology-themed stories… Continued

The finalists of PR News’ Nonprofit PR Awards have set benchmarks for creativity, passion and commitment. PR News will honor their work at a luncheon event in Washington, D.C., on Nov. 3.

No longer relegated to the desk drawer, new product and promotional trends are propelling swag to greater heights. PR News looks at the state of tchotchkes, and how today’s organizations put them to good use.

Mutual trust and a set of firm ground rules go a long way toward keeping PR and legal counsel on point during a crisis. Having the CEO on board with messaging doesn’t hurt, either.

If you have the content and the time, a radio partnership may be better than just pitching to a station.

Going through the media relations motions doesn’t cut it with the press. Here’s how to become their go-to trusted resource.

While off-the-cuff videos can be effective, phone system designer Grasshopper took the route of high production values.

More consumers than ever are viewing online videos, making the medium a communications must.

PR News will honor the Digital PR Awards finalists at a dinner at New York’s Grand Hyatt on October 6.