Stories by PRNEWS

Consumers who have shifted the majority of their video viewing to non-live video content make up a significant portion of adult Internet users in the U.S., says a report by SAY Media, with comScore and TRU.

Twitter or Facebook users are more likely to follow brands than celebrities, a new report has found.

GE’s Jeff Immelt’s 2009 leadership speech was effective in reaching a number of audiences, including the attending Army cadets, his corporate peers, government officials and GE employees.

â–¶ Consumers Still Pained: Pressure on jobs and tight finances knocked consumer confidence levels around the world in Q3, with North Americans really feeling the pinch, cites Nielsen’s latest Global Consumer Confidence Index. Findings include:… Continued

The majority of non-corporate public affairs departments use social media platforms, while less than half of corporate PA departments do, according to data exclusive to PR News.

Given the power of blogs and other social media channels, crisis expert Richard Levick writes that it’s critical that organizations have a digital-savvy litigation communications team in place.

"Social capital" may sound a little highbrow, but the rise of digital PR has caused some interest in the term among communicators. Key questions around it: Can social capital be built, and can it be measured?

Looking to get a green product out into the market? Follow the FTC’s recently revised green guidelines to avoid making false green claims.

Here’s tips for communicators preparing a client for congressional testimony that can be applied to any speaking situation.

To communicate scientific research to audiences, frame it within shared values or beliefs—and use visuals.