Stories by PRNEWS

"Social capital" may sound a little highbrow, but the rise of digital PR has caused some interest in the term among communicators. Key questions around it: Can social capital be built, and can it be measured?

Looking to get a green product out into the market? Follow the FTC’s recently revised green guidelines to avoid making false green claims.

Here’s tips for communicators preparing a client for congressional testimony that can be applied to any speaking situation.

To communicate scientific research to audiences, frame it within shared values or beliefs—and use visuals.

Royal Caribbean’s Cynthia Martinez offers tips for turning negative media coverage into a PR success story.

These tips to make the introduction of a new CEO as smooth as possible can also be a window into the new leader’s communications style.

The American Beverage Institute’s communications team offers tips for scanning the media for news hooks for one’s own messages.

After discovering a brain disease caused by concussions, a small research organization turns to PR to help raise its profile and prepare for congressional testimony.

â–¶ Ads In: Friends’ recommendations may be the primary driver of brand “likes” on Facebook, but ads are not far behind, says a DDB / OpinionWay study. Findings include: • 75% of those who liked… Continued

The cream of the communications crop, our PR People Awards finalists, including Hall of Famers and 15-to-Watch, will be honored on Nov. 30 at an awards luncheon in Washington, D.C.