Stories by PRNEWS

The cream of the communications crop, our PR People Awards finalists, including Hall of Famers and 15-to-Watch, will be honored on Nov. 30 at an awards luncheon in Washington, D.C.

B2B communications leaders say they use social media as a conversation tool, but some reveal that directly linking the platform to bottom-line results has yet to be realized.

Executive search experts and a professor of PR offer a communications jobs forecast and provide keen insights into the skills and career moves needed to advance to the top.

The Keller Fay Group finds from analyzing data from more than 3,600 panelists in the 13-17-year-old bracket that 74% talk about the media and entertainment.

Almost 90% of U.S. and U.K. consumers prefer multichannel options for interacting with businesses, and more are using texting for appointment reminders, payment reminders and coupon deals.

A study found that nearly all senior-level corporate communicators surveyed expect social media to change significantly how corporate communications teams reach their target audiences.

After a wave of negative press followed Royal Caribbean’s decision return to its long-visited Haitian port just days after the massive earthquake struck the island in January, the cruise company was able to turn the course of the coverage with consistent messaging.

â–¶ Social Media Sea Change: A study by Access Communications on social media usage in corporate communications found that nearly all senior-level corporate communicators surveyed (87%) expect social media to change significantly or dramatically how… Continued

Data shows that “product” stories resonate with the media, particularly when corporate reputations are suffering. Nevertheless, in good times and bad, push product news only when you really have something to say.

With digital/social communications in the forefront, and with corporate and CEO reputations at an all-time low, why aren’t more leaders dipping their toes into cyberspace, at least in the shallow part?