Stories by PRNEWS

The majority of Americans feel that corporate America failed to meet their expectations in 2010, and say that improved ethics is a key way for companies to lift their standings in 2011.

Created in 2010, the Barcelona Principles serve as a basic framework for PR pros looking to develop measurement strategies. Read on for the seven guidelines.

With PR, marketing and advertising all under one roof, Roll International can be thought of as an "integration laboratory." Here are four key tips from Roll on achieving optimal collaboration among the three functions.

â–¶ Conduct Unbecoming: Most Americans were disappointed in how the nation’s businesses conducted themselves in 2010, with 61% saying corporate America failed to meet their expectations, and only 5% saying that businesses exceeded their expectations,… Continued

Despite all the talk of Facebook and Twitter taking over the digital communications space, corporate execs say that e-mail and Web sites command the best ROI online. Still, PR practitioners are working to realize better returns from social media.

Unlike their B2C counterparts, B2B communicators must extend CSR messaging beyond direct stakeholders. Yet they do have a major theme in common: Ultimately, good citizenship is good for business.

There is probably a PR discipline no more challenging—or more important—than measurement. PR News spoke to a variety of experts to find out what their measurement strategies and priorities are for this year.

Marketers have an optimistic outlook on the new year, with half of businesses planning to increase their budgets.

While consumers are increasingly engaging with brands through social media, the vast majority of companies do not use social media to gather customer feedback.

As organizations and their employees ramp up social media outreach, PR communicators will have to come up with ways to better archive what could be thousands or even millions of posts in a year.