Stories by PRNEWS

Ericsson, Fujitsu and Google also praised by the environmental watchdog for their green leadership efforts.

Local television news is more effective in engaging viewers’ attention with advertising than other TV program genres and competitive media, says a Hearst Television study.

A study shows that Americans are in a charitable mood this holiday season, with nearly a third saying they will donate to charity rather than buying some gifts.

A new report tracking marketing and advertising finds that account services, public relations and social media are the areas in strongest demand among executives who plan to hire in the first quarter of 2011.

â–¶ PR Positions in Demand: A new report tracking marketing and advertising finds that account services, public relations and social media are the areas in strongest demand among executives who plan to hire in the… Continued

Employee training is big business—this year training expenses added up to nearly $53 billion in the U.S. With such investment on a large scale, PR News investigated three lauded employee training initiatives that take very different approaches.

Rosanna Fiske, who takes over as head of PRSA in 2011, discusses what she heard from PR executives on her recent listening tour, the coming agenda for the association and "PR," the brand.

Members of the U.S. Congress and U.K. Parliament are increasingly using social media as a channel to reach constituents, according to the 2010 Capital Staffers Index, released by Edelman.

A recent Harris Interactive Poll of 3,084 adults finds that over the past six months, 62% of U.S. adults have purchased more generic brands and 45% are brown-bagging lunch instead of purchasing it.

Small business owners see social media as a key to customer engagement, says a survey by Constant Contact.