Stories by PRNEWS

Here’s a checklist for managing a global campaign, from itinerary to visas to immunization.

Perhaps it’s a nightmare you haven’t considered: That chain of social media communication that seemed so disposable at the time needs to be recovered, and you fear it may be gone forever.

â–¶ Companies Not Feedback Fans: While consumers are increasingly engaging with brands through social media, the vast majority of companies—94%—do not use social media to gather customer feedback, according to a study from MarketTools. How… Continued

Should social media posts, tweets, videos and the like be saved by an organization? Or is it enough to depend on the platforms themselves when the need to find such content arises?

We asked PR News Advisory Board members about the trends and challenges within the PR discipline in 2010, and what the New Year will bring. Not too surprisingly, social media was a big topic of conversation, as was the acceptance of communications strategies in the C-suite.

Ericsson, Fujitsu and Google also praised by the environmental watchdog for their green leadership efforts.

Local television news is more effective in engaging viewers’ attention with advertising than other TV program genres and competitive media, says a Hearst Television study.

A study shows that Americans are in a charitable mood this holiday season, with nearly a third saying they will donate to charity rather than buying some gifts.

A new report tracking marketing and advertising finds that account services, public relations and social media are the areas in strongest demand among executives who plan to hire in the first quarter of 2011.

â–¶ PR Positions in Demand: A new report tracking marketing and advertising finds that account services, public relations and social media are the areas in strongest demand among executives who plan to hire in the… Continued