Stories by PRNEWS

â–¶ Wellness Gains Traction: A new global report by Buck Consultants finds that employers spent 35% more than in 2009—about $220—on each employee who participated in a wellness program. But despite spending more on wellness… Continued

Communicators are getting really good at monitoring what their customers are saying—it’s taking action on behalf of customers that’s lagging. But organizations large and small are starting to pick up the customer service pace.

Americans with higher household incomes tend to use the Internet more often, and have more of a variety of tech gear to access the Web than those in lower income brackets.

CRM and customer service teams are lagging in the adoption of social media strategies, says a study. Just a quarter of customer service teams could ID where customers were "talking" about them.

Increasingly interested in purchasing organic products, consumers are holding those brands to higher standards—and are asking for independent certification of natural products.

The majority of Americans feel that corporate America failed to meet their expectations in 2010, and say that improved ethics is a key way for companies to lift their standings in 2011.

Created in 2010, the Barcelona Principles serve as a basic framework for PR pros looking to develop measurement strategies. Read on for the seven guidelines.

With PR, marketing and advertising all under one roof, Roll International can be thought of as an "integration laboratory." Here are four key tips from Roll on achieving optimal collaboration among the three functions.

â–¶ Conduct Unbecoming: Most Americans were disappointed in how the nation’s businesses conducted themselves in 2010, with 61% saying corporate America failed to meet their expectations, and only 5% saying that businesses exceeded their expectations,… Continued

Despite all the talk of Facebook and Twitter taking over the digital communications space, corporate execs say that e-mail and Web sites command the best ROI online. Still, PR practitioners are working to realize better returns from social media.