Stories by PRNEWS

When goals and objectives are clearly defined, melding them with strong social media strategies usually results in an effective campaign.

At Sara Lee, working with an outside agency initially required plenty of internal collaboration between communications and brand teams.

Although customer service is second only to price and quality in influencing buying decisions, consumers say that positive customer experiences have been few and far between.

If you’re thinking about hiring a celebrity to front a campaign, consider that unless that celeb is Oprah, you may be wasting resources.

Twice as many Americans think the economy will be better rather than worse this year—is this a sign of economic recovery?

Social media consultant Jason Falls has developed a list of influencer measurement tools—here’s a small sampling of such tools, including their features and pricing.

â–¶ Optimism Up in U.S.: According to results of a new Gallup poll, twice as many Americans think the U.S. economy will be better rather than worse in 2011. Gallup analysis suggests this could represent… Continued

As CSR efforts resonate more and more with the public, trumpeting an organization’s good citizenship is critical. PR News honors the best of these efforts with its annual CSR Awards. Here are the nominees.

As the media moves to social platforms to hunt for and receive story ideas, PR pros must exploit this change and adjust their outreach strategies accordingly.

While revolutionizing the identification and measurement of influencers, social media—and its coolness factor—can also cloud the picture. PR Measurement Conference speakers Gary Lee of mBLAST and Katie Paine, among others, weigh in on the relevancy factor.