Stories by PRNEWS

People who heavily use the Internet tend to be active in volunteer organizations—and may be more religious—than people who don’t go online, says a new study.

Using social media for informal learning on the job is acknowledged as valuable by corporate trainers, but security and productivity are ongoing issues, says a study.

PR’s collaboration with outside agencies and groups is key to any successful campaign, and that extends to working with law enforcement when necessary. Here are tips from Levick Strategic Communications on how to best interact with the police.

â–¶ Trainers’ Social Media Reservations: Informal learning—learning that takes place independently from structured instructor-led classes or course-specific work—via social media is on the rise, but corporate training leaders cite concerns about security, productivity and quality… Continued

Crisis/reputation management experts weigh in on what PR has learned from the major crises of 2010, and what lessons PR pros can take from those crises and apply this year.

As more reporters migrate to social media, they are increasingly looking to Twitter and Facebook when researching stories and receiving pitches.

When goals and objectives are clearly defined, melding them with strong social media strategies usually results in an effective campaign.

At Sara Lee, working with an outside agency initially required plenty of internal collaboration between communications and brand teams.

Although customer service is second only to price and quality in influencing buying decisions, consumers say that positive customer experiences have been few and far between.

If you’re thinking about hiring a celebrity to front a campaign, consider that unless that celeb is Oprah, you may be wasting resources.