Stories by PRNEWS

While revolutionizing the identification and measurement of influencers, social media—and its coolness factor—can also cloud the picture. PR Measurement Conference speakers Gary Lee of mBLAST and Katie Paine, among others, weigh in on the relevancy factor.

College students prefer to have private discussions with their friends on social networking sites—eschewing conversations with corporate marketers, says a new study.

Sales of tablet computers are expected to double over the next five years, resulting in increased competition, says a new study.

Free speech or security threat? Americans are conflicted about how much freedom organizations like WikiLeaks should have in publishing confidential documents.

While employee wellness programs are on the rise—particularly in North America—only about a third of employers are actually measuring the success of such programs.

There are plenty of search engine optimization resources to help make you a search master. Sterling Communications’ Devin Davis and Weber Shandwick’s Karianne Stinson provide a list of SEO blogs and experts to either get you started or keep your SEO efforts on track.

Focus group sessions with returning vets from Iraq and Afghanistan uncovered key attitudes and beliefs that helped form the messaging for a successful outreach effort.

Working with the Ad Council on an initiative can be a fruitful exercise, but it’s important to have a measurement system in place—particularly when it comes to dollars spent.

Search engine optimization may sound complex to the uninitiated, but by following some basic essentials, PR pros can easily raise the visibility of their content online, including news releases.

Sometimes marketing’s enthusiasm and rush to generate revenue results in the wrong message sent to customers. How can PR pros help temper marketing’s claims? By maintaining a healthy dose of skepticism and asking hard questions.