Stories by PRNEWS

Crisis simulations are a key component to any communications plan, ensuring that bases are covered for most eventualities. Here are some tips from Weber Shandwick’s Peter Duda on conducting effective drills.

If the BP communications debacle taught us anything, it’s that operations and PR must be in lockstep with each other during a crisis. That integration can be honed through carefully planned crisis simulations.

Test your metrics know-how with this quick quiz on PR measurement from Cision and PR News.

â–¶ Newspapers Very Much Alive: According to the National Advertisers Association (NAA),newspaper Web site visitors generated an average of 4.1 billion page views each month, averaging nearly early 3.4 billion minutes browsing the sites in… Continued

Without the advantages of a broad consumer base, B2B companies must look to their own employees to help get core messages out. Four communications execs from top B2Bs tell how they align internal comms with brand messaging.

Porter Novelli’s Israel Mirsky talks about what PR pros often miss in online measurement, and offers up a sneak pre-conference best practice.

Meticulous preparation, clear guidelines on posts and an editorial calendar are three keys to orchestrating a successful Facebook campaign.

A study shows that Americans see both positive and negatives in their use of social networks—and there’s a divide in those views by age.

With a quick and meaty response to a lawsuit that questioned the contents of its beef, Taco Bell appears to have deflected a lot of negativity around its brand—at least among Twitter users.

Providing great customer service and having a stellar brand reputation trump low prices, says a new survey of online shoppers, who claim they’ll even pay more if the deal is good overall.