Stories by PRNEWS

Porter Novelli’s Israel Mirsky talks about what PR pros often miss in online measurement, and offers up a sneak pre-conference best practice.

Meticulous preparation, clear guidelines on posts and an editorial calendar are three keys to orchestrating a successful Facebook campaign.

A study shows that Americans see both positive and negatives in their use of social networks—and there’s a divide in those views by age.

With a quick and meaty response to a lawsuit that questioned the contents of its beef, Taco Bell appears to have deflected a lot of negativity around its brand—at least among Twitter users.

Providing great customer service and having a stellar brand reputation trump low prices, says a new survey of online shoppers, who claim they’ll even pay more if the deal is good overall.

In January, after being hit with a lawsuit challenging its beef content (black spike), Taco Bell responded with a “Thanks for Suing Us” announcement, that turned the Twitter conversation largely neutral (light gray spike), according… Continued

A recent study named the top PR agencies in terms of the number of media mentions of their own brands—PR News checked in with some of them  to see what and how they are pitching to the media.

As more people use their smartphones to access information, it’s become more critical for communicators to be sure a site’s content is ready for the mobile Web. This, of course, brings up the thorny question of resources.

Cision’s Heidi Sullivan, who leads research efforts at the media and measurement company, discusses the importance of business goal alignment, choosing tools and more.

Regulatory edicts notwithstanding, more and more investor relations pros are using Web and social media platforms to spread the financial word. Here are some tips for leveraging digital tools.