Stories by PRNEWS

A Duke University and American Marketing Association study also says spending on social marketing continues on an upward trend.

According to MIT Sloan Management Review and The Boston Consulting Group, 70% of sustainability "embracers" say their organizations have a competitive edge on their rivals.

Pecchia Communications’ Dan Pecchia lays out some guidelines for communicating changes in top management at an organization.

In this new monthly series, Mark Weiner, CEO of PRIME Research and a member of the PR News Advisory Board, seeks to dispel some commonly held public relations myths.

Change management efforts can often be complex, but PR pros are uniquely positioned to cut through the communications clutter that often befouls a change initiative.

â–¶ Sustainability Steps Up: More than two-thirds of businesses are strengthening their commitment to sustainability, according to a new study by MIT Sloan Management Review and The Boston Consulting Group. The study found that 69%… Continued

A new study shows that nearly all online consumers continue to use e-mail, but that doesn’t mean you can get complacent with your e-mail targeting, content and frequency.

Three-quarters of online users take issue with having to fill out a Web site’s registration form. In fact, more than half say they may leave a site and never return because of it.

New research shows that newspapers continue to attract readers, especially those who have advanced degrees and buying power.

Just because its longtime target audience was kids didn’t mean Sesame Workshop wouldn’t reach out to other, older groups in creating awareness around Sesame Street’s 40th anniversary year.