Tying a media relations campaign to the launch of a high-profile product like the iPad might have some built-in limitations when it comes to buzz, but there are ways to extend its lifespan.
Stories by PRNEWS
Big Brands Underuse Facebook, Local Merchants Signing On
February 28th, 2011 by PRNEWSTop brands remain cautious about soliciting audience engagement on Facebook, while smaller companies can’t resist the low cost of marketing on the social network.
U.S. Companies Missing Opportunities to Build Loyalty With Latinos
February 28th, 2011 by PRNEWSMore than 66% of Latinos in the U.S. would be more inclined to buy products and services from companies that demonstrate a strong and visible commitment to their communities.
Quick Study: Latinos Loyal to Committed Companies; Site Traffic Dips; Big Brands Underuse Facebook, While Locals Love It
February 28th, 2011 by PRNEWSâ–¶ Latinos’ Loyalty Rests With Company Commitment: A survey by Garcia Trujillo LLC and Newslink Research finds that more than 66% of Latinos in the U.S. would be more inclined to buy products and services… Continued
PR News Hall of Fame Roundtable: Want Good Metrics? Research First
February 28th, 2011 by PRNEWSPR News Measurement Hall of Fame inductees Frank Ovaitt, Tim Marklein, Donna Coletti, Kathy Collins and Dr. James Grunig discuss the need to do formative research and conceptualization before settling on measurement tactics, and where measurement will be going in 2012 and beyond.
CMOs Take Optimistic View of the Economy
February 22nd, 2011 by PRNEWSA Duke University and American Marketing Association study also says spending on social marketing continues on an upward trend.
More Than Two-Thirds of Businesses Plan to Increase Sustainability Commitment
February 22nd, 2011 by PRNEWSAccording to MIT Sloan Management Review and The Boston Consulting Group, 70% of sustainability "embracers" say their organizations have a competitive edge on their rivals.
Imperatives for Successful Change Management Initiatives
February 22nd, 2011 by PRNEWSPecchia Communications’ Dan Pecchia lays out some guidelines for communicating changes in top management at an organization.
PR Myth of the Month: Tracking Competition and PR Objectives
February 21st, 2011 by PRNEWSIn this new monthly series, Mark Weiner, CEO of PRIME Research and a member of the PR News Advisory Board, seeks to dispel some commonly held public relations myths.
‘What’s In It for Me?’ a Positive in Change Comms Initiatives
February 21st, 2011 by PRNEWSChange management efforts can often be complex, but PR pros are uniquely positioned to cut through the communications clutter that often befouls a change initiative.