Stories by PRNEWS

International Paper and the World Food Programme’s Coins 4 Kids program provided nutritious meals to 72,000 children in Nairobi each school day.

More than 13,000 students in grades K-2, 3-5 and 6-8 took up the
Siemens We Can Change the World Challenge to research an environmental issue and create a solution using Discovery Education’s Web-based curriculum tools.

Men’s Wearhouse needed to forgo advertising for its annual national suit drive, so comms Agency Mullen dialed up comprehensive media outreach and clever guerrilla tactics to produce the drive’s best results ever.

Kaiser Permanente’s "Dispatches From Haiti" blog provided on-site coverage of the quake and global relief efforts through smartphone blog posts.

Southwest Airlines’ ‘One Report’ integrated financial performance with a complete picture of the company’s sustainability practices.

Spanning digital PR, media relations, community relations and more, here are seven of the best legal PR initiatives from last year, feted at this year’s CSR Awards/Legal PR Awards luncheon in Washington, D.C.

While client service skills are often the major focus of PR practitioners, it’s management mojo that often gets overlooked—to the detriment of an organization.

Formulating clear, concise PR objectives may sound easy, but there are stakeholder, research and measurement barriers to navigate along the way.

Given the importance of identifying and measuring influencers, PR News asked communicators to provide their own definition of the term. We present the top 10 answers, plus some honorable mentions.

We present PR News’ Measurement Hall of Fame inductees, class of 2011: Frank Ovaitt, Tim Marklein, Donna Coletti, Kathy Collins and Dr. James  Grunig. All will be honored at the March 1 PR Measurement Conference in Washington, D.C.