Stories by PRNEWS

Apple’s failure to take a proactive approach to its recent data-tracking issue was a missed opportunity.

PR pros dedicating significant time and efforts in social media will be glad to know that consumers are also actively sharing content, including external links and brand mentions.

Don’t disconnect your company’s phones just yet—few consumers find that organizations’ social media pages offer enough business-related information, and more than half prefer to connect with customer service via telephone.

How relevant an organization is to the public can be determined by how distinct the organization’s profile, and whether it captures the hearts and minds of consumers.

A major rise in the both funding and usage of social media programs designed to specifically target the Hispanic market is expected over the next fiscal year.

â–¶ Social Media en Español: A social media gap that exists in the Hispanic market could present opportunities for communicators. The 2011 TeleNoticias-LatinoWire Hispanic Social Media Survey says 92% of companies polled have social media… Continued

With their fingers on the pulse of stakeholder awareness, PR professionals are uniquely positioned to be at the forefront of an organization’s name change.

Employers in the digital communications sector report both fewer hiring plans this spring and difficulties in hiring appropriate candidates for open positions, while agencies boast aggressive hiring plans.

Members of the generation born from 1980 onward embrace social media as medium for enacting change, rather than traditional political channels.

Management-themed stories—despite low share of voice—are getting a more positive take from the media, showing significant improvement over last year’s more critical tone.