Stories by PRNEWS

News Corp.: Too Big to Have a Crisis Plan?

July 6th, 2011 by

Allegations of the hacking of a murdered girl’s phone have led to a staunch defense of a News International executive instead of a focus on phone hacking victims and their families.

Does Hack of Fox News Twitter Page Portend Tweets to Come?

July 5th, 2011 by

Early Monday morning, Twitter posts on @foxnewspolitics reported that President Obama was assassinated. As the political fervor builds, what’s to keep more malicious hacks from occurring?

Another Good Reason for Doing Good

July 1st, 2011 by

A new study shows that direct involvement with a cause can change an individual’s behavior, strengthening communicators’ position that corporate responsibility programs can have a positive impact on employees, customers and the bottom line.

An ‘Awesome’ Headline Grabber From Facebook

June 30th, 2011 by

Mark Zuckerberg shoves Google aside on his way back to the top of the tech news cycle.

PR News Q&A: An Audience-First Approach to Facebook Engagement

June 30th, 2011 by

WCG’s Tim Marklein discusses going beyond the number of likes and understanding how fan engagement can boost advocacy for your brand.

Beyond the Buzz: What Google+ Means for PR Pros

June 29th, 2011 by

Google has once again entered the social space, this time with its Google+ project, forcing public relations professionals to reevaluate their digital strategies and consider jumping on the service once available.

Careless Research From the Web Is a Killer

June 28th, 2011 by

Michele Bachmann’s "John Wayne" utterance in her presidential declaration speech was a prime example of too much dependence on Google and other search engines for facts.

Scorecard: Give Your Media Coverage the ‘MBA’ Test

June 27th, 2011 by

Bottom Line Communications’ Bill Bradley’s MBA scorecard can help determine the effectiveness of media coverage and pinpoint areas of success and weakness in your PR efforts.

Scorecard: Give Your Media Coverage the ‘MBA’ Test

June 27th, 2011 by

The Media Branding Analysis scorecard can help determine the effectiveness of media coverage and pinpoint strengths and weaknesses in your PR efforts.

Reaching for the Cloud: Basic Cloud Computing Applications

June 27th, 2011 by

Calysto Communications founder and cloud advocate Laura Borgstede describes four basic cloud solutions and alternatives to help you get your PR efforts of the ground immediately.