Stories by PRNEWS

Apple: The Silence Before the Response 

May 5th, 2011 by

Apple’s failure to take a proactive approach to its recent data-tracking issue was a missed opportunity.

Social Web Is Driven By Content Sharing 

May 3rd, 2011 by

PR pros dedicating significant time and efforts in social media will be glad to know that consumers are also actively sharing content, including external links and brand mentions.

Companies’ Social Media Offerings Fall Short on Business Info  

May 3rd, 2011 by

Don’t disconnect your company’s phones just yet—few consumers find that organizations’ social media pages offer enough business-related information, and more than half prefer to connect with customer service via telephone.

Exploring Organizational Relevancy 

May 3rd, 2011 by

How relevant an organization is to the public can be determined by how distinct the organization’s profile, and whether it captures the hearts and minds of consumers.

Hispanic Social Media Gap to Close

May 3rd, 2011 by

A major rise in the both funding and usage of social media programs designed to specifically target the Hispanic market is expected over the next fiscal year.

Quick Study: Hispanic Gap to Close; Relevance In Orgs Explored; Biz Info Lacking on Facebook; Online Content Consumed

May 2nd, 2011 by

â–¶ Social Media en Español: A social media gap that exists in the Hispanic market could present opportunities for communicators. The 2011 TeleNoticias-LatinoWire Hispanic Social Media Survey says 92% of companies polled have social media… Continued

The Renaming Game: Crystal Clear Goals Trump New Business Cards

May 2nd, 2011 by

With their fingers on the pulse of stakeholder awareness, PR professionals are uniquely positioned to be at the forefront of an organization’s name change.

Digital Staffing Flattens in Spring—Agencies Hiring Most

April 25th, 2011 by

Employers in the digital communications sector report both fewer hiring plans this spring and difficulties in hiring appropriate candidates for open positions, while agencies boast aggressive hiring plans.

Millennials Prefer Change Through Individual Actions 

April 25th, 2011 by

Members of the generation born from 1980 onward embrace social media as medium for enacting change, rather than traditional political channels.

Media Beat: Management Stories Rare But Favorable 

April 25th, 2011 by

Management-themed stories—despite low share of voice—are getting a more positive take from the media, showing significant improvement over last year’s more critical tone.