Stories by PRNEWS

â–¶ Earned and Paid Media Great Together: A study from Synaptic/Kantar finds that consumer-buying trends are significantly impacted when newsworthy earned and paid messages are combined. The combination of earned PR placements with narrative marketing… Continued

Incivility has increased in politics, the workplace, the classroom, businesses and online, prompting PR pros to learn how to keep their Web offerings devoid of hostility and keep users returning.

Cloud computing is entering the mainstream as a way to further empower employees with tools to do their jobs from anywhere.

Delta Air Lines’ mixed responses to the criticism of its SkyTeam deal with Saudi Arabian Airlines suggests that the company didn’t see this one coming.

Foursquare’s partnership with American Express is a "shot in the arm" for the start-up—and for location-based marketing on the whole.

A Harvard study says that some food is just plain bad for you and not all calories are equal, giving some large corporations very little wriggle room.

A new app has hit the social media scene—one that lets you keep track of your wants and desires. Sounds like it might turn into a powerful tool for communicators.

PepsiCo’s Global Head of Digital will discuss how leading an organization’s "digital fitness" is a matter of survival for PR practitioners at PR News’ West Coast Facebook Conference on Aug. 9.

A vision statement should help clearly define strategy and serve as a cornerstone during turbulent business times. PR pros need to test their organization’s vision statement to make sure the messaging is on point.

Executive coach Carol Kinsey Goman deciphers some common nonverbal cues.