Stories by PRNEWS

2011 Platinum PR Awards: Influencer Communications

September 14th, 2011 by

Winner: Intel and Ogilvy Public Relations Worldwide – Intel Advisors To help consumers become aware of the importance of Intel processors and other Intel technology innovations, the Intel Advisors board was devised in December 2010… Continued

2011 Platinum PR Awards – Hall of Fame: Yum! Brands

September 14th, 2011 by

World Hunger Relief Four years ago, Yum! Brands—parent company of KFC, Pizza Hut, Taco Bell, Long John Silver’s and A&W—set out to deal with a different kind of hunger when it launched a partnership with… Continued

2011 Platinum PR Awards – Hall of Fame: Office Depot Foundation

September 14th, 2011 by

Backpack Campaign The Office Depot Foundation has made its National Backpack Program and associated campaigns part of the very fabric of Office Depot’s public profile. Since 2001, Office Depot and the Office Depot Foundation have… Continued

2011 Platinum PR Awards – Hall of Fame: GE

September 14th, 2011 by

Ecomagination GE launched ecomagination in 2005 to meet customers’ demand for energy efficient products, but the ultimate goal from the beginning was to drive growth and reward investors. It just so happens that along the… Continued

2011 Platinum PR Awards – Hall of Fame: Edelman/Unilever & Dove

September 14th, 2011 by

Dove Campaign for Real Beauty From its launch in 2004, the Dove Campaign for Real Beauty was a newsmaker—and a divisive one at that. Edelman and Unilever sought to create a high profile for the… Continued

2011 Platinum PR Awards – Hall of Fame: Deloitte

September 14th, 2011 by

Greening the Dot To steer its offices nationwide in the right environmental direction, Deloitte embarked on an ambitious enterprise in 2008 that challenged employees to reduce the company’s footprint. The professional services company’s “Greening the… Continued

2011 Platinum PR Awards – Hall of Fame: Cone Inc. & Jiffy Lube International

September 14th, 2011 by

Maintenance Partners for Life What do automotive oil changes and heart disease have in common? Probably not much at first glance, but that didn’t stop executives at Jiffy Lube International and partner Cone Inc. from… Continued

2011 Platinum PR Awards – Hall of Fame: Comcast

September 14th, 2011 by

Comcast Cares Day Giving back to communities should be more than a one-time-a-year experience, but when a company is as big as Comcast (more than 100,000 employees) and as powerful, that one day is going… Continued

2011 Platinum PR Awards – Hall of Fame: Booz Allen Hamilton Inc.

September 14th, 2011 by

The Real Warriors Campaign The Real Warriors Campaign was launched by the Defense Centers of Excellence (DCoE) for Psychological Health and Traumatic Brain Injury to encourage returning U.S. service members, veterans and their families to… Continued

2011 Platinum PR Awards – Hall of Fame: American Airlines & Weber Shandwick

September 14th, 2011 by

Fuel Smart Since 2005, Weber Shandwick has been a conceptual, internal relations and media relations force with partner American Airlines’ for the company’s Fuel Smart program, an employee-led effort to identify, evaluate and implement ideas… Continued