Stories by PRNEWS

Winner: General Motors – Introducing the New GM To build investor excitement for the company and its cars, GM planned and executed a multi-city road show and online video road show for potential investors. After… Continued

Winner: The Boeing Company and Methodologie Inc. – AERO Magazine Launched in 1998, AERO magazine targets a specialized audience: employees of Boeing Aircraft. One AERO writer works with subject matter experts to craft articles addressing… Continued

Co-Winner: Bowling Proprietors of America – 2010 Celebrity Bowling Hall of Fame Campaign The premier trade association for the bowling industry tapped MWW Group to help elevate the sport and clear up misconceptions of bowling… Continued

Winner: Northwestern Mutual Leaving a Legacy – Million Minutes Project CEO retirements are commonplace, but when Edward J. Zore, longtime chairman and CEO of Northwestern Mutual, chose to retire in 2010, the company decided to… Continued

Winner: Deveney Communication – Louisiana Office of Tourism BP Oil Spill Response On April 20, 2010, an explosion and oil leak devastated tourism in the Gulf Coast region. By July 15 the leak was capped,… Continued

Winner: Cone Inc. and Jiffy Lube International – 2010 Maintenance Partners for Life In making the connection between maintaining heart health and vehicle health, this cause marketing campaign had seen tremendous success in its first… Continued

MWW Group & Samsung mobile created a nationwide program to collect and recycle mobile phones and educate students about the importance of cell phone recycling while raising brand awareness among this key demographic.

Winner: General Motors and Weber Shandwick – An American Comeback Story: Resurgent Brands and Great Products Tell the Story of the New GM As the new General Motors Co. began operation in July 2009, it… Continued

Co-Winner: Entergy Corporation – Low Income Customer Assistance Progress Report The annual progress report for Entergy Corporation’s Low Income Customer Assistance Program delineates the company’s strides in providing assistance for low-income households that face a… Continued

Winner: Pierson Grant Public Relations: 25th Anniversary of the Blizzard – A Blizzard of Publicity To celebrate the 25th anniversary of the Dairy Queen Blizzard, the “Blizzardmobile” set out on a four-stop tour across the… Continued