Stories by Michelle Andrade

How AI-powered search engine recommendations will make earned PR placements more impactful than ever.

During high-traffic news cycles—including social and political global events—many brands may feel obligated to join the thread and contribute to the trending story, feeling mounting pressure for their corporate teams to comment on headlining news.

The PRNEWS team has announced the finalists of the 2024 Platinum Awards, the world’s largest and most prestigious recognition program for public relations and communications professionals.

Kimberly Cheatle’s, now-former director of the Secret Service, swift downfall highlights the critical communication skills leaders must master during crises.

Writing an effective headline or email subject line is a target every PR practitioner has aimed for and missed at some time in their career. Meanwhile, the Kamala Harris presidential campaign is wracking up bullseyes right out of the gate.

There’s another major LinkedIn benefit that communications professionals are starting to catch onto, and that’s the power of having company news covered, shared and amplified by LinkedIn News.

By amplifying real stories and voices, promoting diverse representation and steering clear of ableist tropes and stereotypes, organizations can foster a more inclusive and accessible society.

The campaign is facing some backlash from users for allegedly imitating another creator, Mary Korlin-Downs, who previously made a similar video baking the same bag from scratch through a trade partnership with the Marc Jacobs brand.

If the public expects a CEO to deliver a “rip your heart out” apology to every blunder, they will be destined to become desensitized.

Increased awareness around and access to generative AI brings equal parts anxiety and excitement. Indeed, there are ethical issues to contend with, but also significant advantages to adding AI-powered tools to your work. Our author explores how communications analytics experts are exploring the creativity and freedom that comes with AI across analytics and primary research.