Stories by PRNEWS

Bonin Bough, global head digital for PepsiCo, will present the opening keynote at PR News’ Facebook Conference on Dec. 1 in Washington, DC. He offers a preview in this Q&A.

Bonin Bough, global head digital for PepsiCo, will present the opening keynote at PR News’ Facebook Conference on Dec. 1 in Washington, DC. He offers a preview in this Q&A.

Social media and public relations experts offered practical lessons in how to build an engaged community of followers and advocates at PR News’ Nov. 10 Twitter Conference in Las Vegas.

Edelman’s Monte Lutz provides 10 ways to create a strong, engaged following on Facebook, from asking questions to celebrating your fans.

First he entertained America with his "oops" moment, and now Rick Perry is trying to take control of the conversation by proving that he can be intentionally funny as well.

The actual content of his responses aside, Herman Cain is sending strong messages to his core audience.

While Facebook still drives most of the sharing of press releases, new data has shown that Twitter is responsible for driving more views.

Internal engagement is a critical driver of CSR programs, says Deloitte’s Jack McFadden, who offers up some CSR buy-in basics.

Virgin America’s transition to a new reservation system has been anything but smooth.

Google has finally launched its much-awaited brand pages for Google+. Euro RSCG Worldwide’s Romey Louangvilay gives you the inside scoop on how to maximize the potential of this powerful new point of connection between your brand and your audiences.