Stories by PRNEWS

Merely having a profile on LinkedIn won’t cut it if you’re hoping to make smart connections on the platform, says Krista Canfield, who will be speaking at PR News’ Feb. 16 Digital PR Summit.

Merely having a profile on LinkedIn won’t cut it if you’re hoping to make smart connections on the platform, says Krista Canfield, who will be speaking at PR News’ Feb. 16 Digital PR Summit.

More than 70% of journalists and other media professionals are interacting with PR pros through social media platforms.

The coffee giant may have learned something from the failed strategies of other companies looking to hike prices or charge new fees.

PR skills such as building and protecting a company’s credibility and reputation have emerged as major assets for C-level executives.

Public relations is the least measurable communications tactic in terms of ROI, according to a survey of U.S. marketers.

Public relations is the least measurable communications tactic in terms of ROI, according to a survey of U.S. marketers.

In a time of corporate distrust, executive bonuses for 2011 were expected to reach or exceed 2010 levels. The PR solution? Communicate early, often and honestly, say the experts.

In a time of corporate distrust, executive bonuses for 2011 were expected to reach or exceed 2010 levels. The PR solution? Communicate early, often and honestly, say the experts.

In the past, the American Sportfishing Association catered primarily to its fishing industry members. Then, it set its hooks into anglers themselves, creating a powerful synergy in the process.