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Already popular among scientists and scholars, Cold Spring Harbor Laboratory looked to remake its monthly publication to reach a broader audience.

Already popular among scientists and scholars, Cold Spring Harbor Laboratory looked to remake its monthly publication to reach a broader audience.

â–¶ Content—Much of the Time: According to the 2011 “Spending Study” conducted by the Custom Content Council in partnership with ContentWise, the total spend on branded content (or custom publishing) in 2011 was $1.9 million… Continued

â–¶ Content—Much of the Time: According to the 2011 “Spending Study” conducted by the Custom Content Council in partnership with ContentWise, the total spend on branded content (or custom publishing) in 2011 was $1.9 million… Continued

1. In December 2011, the Google+ user base surpassed 62 million people.  2. When media training a spokesperson, it’s wise to consider messaging from their point of view.  3. www.prnewsonline.com/news/Quick-Study-Custom-Content-Usage-Soars-SMBs-Buzz-Over-Social-Media-Hispanic-Group-Tracks-Corporate-Inclusion_15876.htmlThere was a decrease of Hispanics… Continued

Wegmans Food Markets has decided to reverse its initial decision to stop airing ads featuring Alec Baldwin after an even greater onslaught of criticism followed their removal.

Rupert Murdoch—or somebody close to him—knows what he’s doing on Twitter. The media mogul even tweeted about a New York Times article he liked.

Effective CRM founder Mike Boysen provides five tips to consider before deploying a customer relationship management platform.

Statements made by Sprint Nextel CEO Dan Hesse at an investor conference expose a national ad campaign from the wireless carrier as being less than accurate.

PR News asked its online community to help forecast which trends are most likely to catch fire in 2012.