Stories by PRNEWS

For communicators, there’s no need to take sides in Twitter and Google’s recent clash over the latter’s new social search offering.

PR News asked its online community whether or not major trade show events like CES are as important for companies as they once were for introducing new products.

PR News asked its online community whether or not major trade show events like CES are as important for companies as they once were for introducing new products.

Google’s newest search feature, Search plus Your World, was lauded and critiqued immediately after its launch—but what do the changes mean for PR pros?

Not only are local businesses increasingly embracing social media’s free aspects, they are also upping their spending on ads on social platforms.

The shoe company is getting lots of buzz—not all of it positive—for hiring a bulldog to star in its 2012 Super Bowl spot, replacing its 2011 star Kim Kardashian.

It’s Opposite Day at Lenox Hill Hospital, judging by a spokesperson’s comments about the aggressive security detail deployed after the birth of the celebrity couple’s daughter.

Silverpop’s Arthur Hughes offers five ways to make your e-newsletter an immediate must-read.

With the announcement that Microsoft will not have a presence at CES starting in 2013, the buzz around the big Vegas show is not about products, but of its future survival.

Branded content—a fusion of publishing and marketing—saw a major rise in 2011, and is forecast to increase again in 2012.