Stories by PRNEWS

1. A recent study finds that 61% of companies make at least one social media tool available to some or all employees.  2. Despite a general decline in shareholder value, North American companies expect executive… Continued

The rapid adoption of the use of social media in employee communications begs a provocative question: Have internal PR practitioners become community managers?

The rapid adoption of the use of social media in employee communications begs a provocative question: Have internal PR practitioners become community managers?

â–¶ Business Leaders Talk Up PR: With faith in business and government institutions waning and the reputations of even the most venerable brands at risk, corporate communications has emerged as an essential skill set for… Continued

â–¶ Business Leaders Talk Up PR: With faith in business and government institutions waning and the reputations of even the most venerable brands at risk, corporate communications has emerged as an essential skill set for… Continued

Few things spark a reputational crisis like euthanizing a cat needlessly and breaking its human companion’s heart—especially when the cat’s name was Scruffy.

In 2011, PR News readers admired speed and creativity in communications (Aflac, Morton’s) and deplored tin ears and lead-footedness (Netflix, Penn State).

The Times was too quick to offer an explanation for an e-mail sent to millions of people asking them to reconsider canceling their subscriptions.

It was a good holiday season for online spending, and to keep the momentum going, brands should consider deploying evening teams to engage with consumers who are eager to buy.

There was little holiday cheer at domain name registrar Go Daddy after it came out in favor of the controversial Stop Online Piracy Act.