Stories by PRNEWS

PR News asked its online community to help forecast which trends are most likely to catch fire in 2012.

Contests and promotions on Facebook can give a serious boost to your brand’s presence, but if you don’t know Facebook’s rules you may lose all the marbles.

Twitter has decided to keep its verification process cryptic, even after it mistakenly verified an account from someone pretending to be Rupert Murdoch’s wife.

Clemons Communication president John Clemons suggests four questions to ask when setting metrics to help evaluate issue campaigns.

After learning that a campaign promoting Google’s Chrome browser was in violation of one of Google’s own search-rank rules, the company downgraded the browser’s visibility on the Web.

Merely having a profile on LinkedIn won’t cut it if you’re hoping to make smart connections on the platform, says Krista Canfield, who will be speaking at PR News’ Feb. 16 Digital PR Summit.

Merely having a profile on LinkedIn won’t cut it if you’re hoping to make smart connections on the platform, says Krista Canfield, who will be speaking at PR News’ Feb. 16 Digital PR Summit.

More than 70% of journalists and other media professionals are interacting with PR pros through social media platforms.

The coffee giant may have learned something from the failed strategies of other companies looking to hike prices or charge new fees.

PR skills such as building and protecting a company’s credibility and reputation have emerged as major assets for C-level executives.