Stories by PRNEWS

Wegmans Grounds, Relaunches Its Alec Baldwin Ads In Response to Outcry 

January 6th, 2012 by

Wegmans Food Markets has decided to reverse its initial decision to stop airing ads featuring Alec Baldwin after an even greater onslaught of criticism followed their removal.

Rupert Tweets and We Follow

January 6th, 2012 by

Rupert Murdoch—or somebody close to him—knows what he’s doing on Twitter. The media mogul even tweeted about a New York Times article he liked.

To Make Your Organization CRM Ready, Know Thy Customer

January 6th, 2012 by

Effective CRM founder Mike Boysen provides five tips to consider before deploying a customer relationship management platform.

Sprint’s CEO Pokes Hole in His Company’s Ad Campaign

January 5th, 2012 by

Statements made by Sprint Nextel CEO Dan Hesse at an investor conference expose a national ad campaign from the wireless carrier as being less than accurate.

PR News Poll: PR to Mobilize in 2012

January 5th, 2012 by

PR News asked its online community to help forecast which trends are most likely to catch fire in 2012.

PR News Poll: PR to Mobilize in 2012

January 5th, 2012 by

PR News asked its online community to help forecast which trends are most likely to catch fire in 2012.

Ignoring the Rules the Quickest Way to Lose at Launching Contests on Facebook

January 5th, 2012 by

Contests and promotions on Facebook can give a serious boost to your brand’s presence, but if you don’t know Facebook’s rules you may lose all the marbles.

Does Blind Faith Play a Role in Twitter’s Verification Process?

January 5th, 2012 by

Twitter has decided to keep its verification process cryptic, even after it mistakenly verified an account from someone pretending to be Rupert Murdoch’s wife.

Issues Measurement and Analysis: Ask These Questions First

January 5th, 2012 by

Clemons Communication president John Clemons suggests four questions to ask when setting metrics to help evaluate issue campaigns.

Google Punishes Itself After Inadvertently Doing ‘Evil’

January 4th, 2012 by

After learning that a campaign promoting Google’s Chrome browser was in violation of one of Google’s own search-rank rules, the company downgraded the browser’s visibility on the Web.