Stories by PRNEWS

Pinkberry has distanced itself from its co-founder, who was arrested for assault with a deadly weapon—but there is a better way to take control of a negative news cycle.

  Back to "How PR Can Feed the Data Journalism Pipeline" 

  Back to "How PR Can Feed the Data Journalism Pipeline" 

Don’t forget about local beats when pitching stories, as smaller communities continue to embrace their local newspapers.

The fallout from the Costa Concordia’s tragic accident off the coast of Italy extends to the entire cruise industry.

With the goals of engaging customers and creating awareness around its brand, LinkedIn used its data-gathering capabilities to develop a clever hook with the media.

Tweet this: For their SEO efforts, communicators will pay more attention to social signals in 2012 compared to 2011.

Tweet this: For their SEO efforts, communicators will pay more attention to social signals in 2012 compared to 2011.

Piggybacking PR efforts with market research is a cost-effective route toward better audience understanding, but connecting the two dots is not an easy task.

Piggybacking PR efforts with market research is a cost-effective route toward better audience understanding, but connecting the two dots is not an easy task.