Stories by PRNEWS

Piggybacking PR efforts with market research is a cost-effective route toward better audience understanding, but connecting the two dots is not an easy task.

Piggybacking PR efforts with market research is a cost-effective route toward better audience understanding, but connecting the two dots is not an easy task.

â–¶ Support Your Local Reporters: Readers in areas served by community newspapers continue to prefer them as their source of local news and advertising, according to research from the National Newspaper Association. People prefer the… Continued

â–¶ Support Your Local Reporters: Readers in areas served by community newspapers continue to prefer them as their source of local news and advertising, according to research from the National Newspaper Association. People prefer the… Continued

Winners of the CSR Awards will be announced at a luncheon event on April 17 at the JW Marriott in Washington, D.C.

1. A 2011 Netflix consumer price restructuring caused an estimated 800,000 subscribers to bolt from the service. 2. Nearly 50% of community newspaper readers say they never read local news online.  3. Communicators say social… Continued

Jockey’s director of PR discusses the communications bedlam caused by its now-famous spokesperson.

Jockey’s director of PR discusses the communications bedlam caused by its now-famous spokesperson.

Apple publicly disclosed its supplier list as well as a major supplier responsibility report in an effort to shed light on its corporate social responsibility practices.

The Russian prime minister’s presidential campaign Web site deleted negative comments, but was unable to keep them hidden.