Stories by PRNEWS

â–¶ Socially Attuned Consumers Wield High Influence: One in five consumers polled for the 2012 American Express Global Customer Service Barometer said they’ve used social media at least once in the last year to obtain… Continued

Changing a brand’s or client’s Wikipedia page to a PR pro’s liking has always been a tricky business.

Changing a brand’s or client’s Wikipedia page to a PR pro’s liking has always been a tricky business.

â–¶ A Case for Mobile PR Outreach: America’s “Alpha females” can’t live without their smartphones. When asked what they couldn’t give up for 30 days, this essential lifeline—her smartphone (41%)—trumps morning coffee (14%), makeup (7%)… Continued

â–¶ A Case for Mobile PR Outreach: America’s “Alpha females” can’t live without their smartphones. When asked what they couldn’t give up for 30 days, this essential lifeline—her smartphone (41%)—trumps morning coffee (14%), makeup (7%)… Continued

1. Wal-Mart is not alone: there are 81 public companies now under investigation by the SEC, reports Fortune.  2. Nearly half of nonprofit communicators are satisfied with their social media success.  3. “Alpha females” are… Continued

Millennial consumers are not only more likely to explore brands’ presence on social networks than other generational groups, they are so more likely to believe their social media connections better their lives.

Millennial consumers are not only more likely to explore brands’ presence on social networks than other generational groups, they are so more likely to believe their social media connections better their lives.

Two-thirds of C-suite executives believe that employee-created videos can capture human capital and knowledge more easily within an organization.

Two-thirds of C-suite executives believe that employee-created videos can capture human capital and knowledge more easily within an organization.