Stories by PRNEWS

Seven Things You Will Learn in This Week’s Issue of PR News

April 30th, 2012 by

1. Wal-Mart is not alone: there are 81 public companies now under investigation by the SEC, reports Fortune.  2. Nearly half of nonprofit communicators are satisfied with their social media success.  3. “Alpha females” are… Continued

Millennials Say Lives Enriched by Social Media Bonds

April 23rd, 2012 by

Millennial consumers are not only more likely to explore brands’ presence on social networks than other generational groups, they are so more likely to believe their social media connections better their lives.

Millennials Say Lives Enriched by Social Media Bonds

April 23rd, 2012 by

Millennial consumers are not only more likely to explore brands’ presence on social networks than other generational groups, they are so more likely to believe their social media connections better their lives.

Executives: Employee-Produced Videos Are Good for the Business Because…

April 23rd, 2012 by

Two-thirds of C-suite executives believe that employee-created videos can capture human capital and knowledge more easily within an organization.

Executives: Employee-Produced Videos Are Good for the Business Because…

April 23rd, 2012 by

Two-thirds of C-suite executives believe that employee-created videos can capture human capital and knowledge more easily within an organization.

Case Study: PR Packs a Punch With Spokesperson Laila Ali in Knockout Campaign for the American Kidney Fund

April 23rd, 2012 by

Cone Communications was faced with a big challenge for the American Kidney Fund’s Pair Up effort: How do you get noticed amid the clutter of health messages that bombards the public daily?

Quick Study: Millennials Say Lives Enriched by Social Media Bonds; Marketers: C-Suite Intrigued by Brand’s Social Perception

April 23rd, 2012 by

â–¶ Social Media Makes Millennials Feel Good: Forty-seven percent of Millennials (age 16 to 34) believe that their lives feel richer when they’re connected to people through social media. In contrast, just 28% of non-Millennials… Continued

Quick Study: Millennials Say Lives Enriched by Social Media Bonds; Marketers: C-Suite Intrigued by Brand’s Social Perception

April 23rd, 2012 by

â–¶ Social Media Makes Millennials Feel Good: Forty-seven percent of Millennials (age 16 to 34) believe that their lives feel richer when they’re connected to people through social media. In contrast, just 28% of non-Millennials… Continued

Seven Things You Will Learn in This Week’s Issue of PR News

April 23rd, 2012 by

1. More B2B companies are communicating with consumers for wider reach.  2. An exclusive story can serve as a press release, as other outlets will want to create follow-up articles. 3. Millennials are much more… Continued

Confidence in Earned Media Up, While Paid Plummets

April 17th, 2012 by

New research from Nielsen finds that earned media continues to rise in the eyes, minds and, ultimately, wallets of consumers.