Stories by PRNEWS

â–¶ Social Engagement Could be Better: A study finds that consumers expect a two-way dialogue with brands across the social Web, but rarely get it. A survey conducted by Lithium Technologies in April 2012 reveals… Continued

â–¶ Social Engagement Could be Better: A study finds that consumers expect a two-way dialogue with brands across the social Web, but rarely get it. A survey conducted by Lithium Technologies in April 2012 reveals… Continued

1. In 2008, Microsoft offered Yahoo $44.6 billion in an acquisition bid. Yahoo has struggled since. 2. Ninety percent of smartphone users ages 18-29 use their phones in the bathroom.  3. Apple is the No.… Continued

1. There are close to 500 million Twitter accounts worldwide, making the platform a must for social outreach.  2. Preparing for multiple PR event scenarios is akin to planning for a PR crisis. 3. Consumers… Continued

â–¶ Socially Attuned Consumers Wield High Influence: One in five consumers polled for the 2012 American Express Global Customer Service Barometer said they’ve used social media at least once in the last year to obtain… Continued

â–¶ Socially Attuned Consumers Wield High Influence: One in five consumers polled for the 2012 American Express Global Customer Service Barometer said they’ve used social media at least once in the last year to obtain… Continued

Changing a brand’s or client’s Wikipedia page to a PR pro’s liking has always been a tricky business.

Changing a brand’s or client’s Wikipedia page to a PR pro’s liking has always been a tricky business.

â–¶ A Case for Mobile PR Outreach: America’s “Alpha females” can’t live without their smartphones. When asked what they couldn’t give up for 30 days, this essential lifeline—her smartphone (41%)—trumps morning coffee (14%), makeup (7%)… Continued

â–¶ A Case for Mobile PR Outreach: America’s “Alpha females” can’t live without their smartphones. When asked what they couldn’t give up for 30 days, this essential lifeline—her smartphone (41%)—trumps morning coffee (14%), makeup (7%)… Continued