Stories by David Landis  

5 Simple SEO Tips to Help Generate Business Leads

September 28th, 2020 by

It’s an age-old question (well, not quite): ‘Beyond keywords, how can I get better search results on Google?’ That question bleeds into another one, which really is a classic: ‘How do I generate business leads?’ Veteran communicator David Landis has five easy tips that may lead to you having an inbox overflowing with leads.

What PR Pros Can Learn from Digitized Fans at Baseball Games

September 24th, 2020 by

A PR pro muses about the importance of authenticity at a time when we ‘see’ cardboard and digitized fans at sporting events during the pandemic. Authenticity communicates respect. The sooner real, living fans replace digitized and cardboard representations of fans, the better for authenticity and sports.

How Hospital Communicators are Reinforcing Brands During the Pandemic

September 15th, 2020 by

Similar to nearly all businesses, hospitals have had to adapt during the pandemic to succeed. This has put a premium on hospital communicators, who are applying a bevy of PR basics to the situation. Two senior directors at APCO Worldwide discuss the sector and how its insights can apply to communicators and business across industry.

AI

How a Story Spreads Can Help PR Pros Spot Fake News

September 11th, 2020 by

A team of international researchers used AI to detect patterns in how real news and fake stories propagate. The team discovered several signs about how stories spread that may help to determine authenticity. Fortunately, these signs can be detected early, before a fake news story spreads too far. Learning to spot some of these signs can benefit PR pros, argues Michael Burke of MSR Communications.

A Message for Communicators on Ethics Month

September 10th, 2020 by

As PR pros celebrate Ethics in Communication month, PRSA’s chair Garland Stansell urges communicators to redouble their effort to always do the right thing. Advocating for truth and responsibility is a key, if not the key, element of a communicator’s daily role, he writes.

business people collaborating

Three Tips to Help Navigate Difficult PR Conversations

September 9th, 2020 by

Nobody enjoys having difficult conversations. Sometimes, as PR pros, we have difficult exchanges with those who pay our salary and can influence our career. Being direct, empathetic and solutions-oriented can help make such exchanges less difficult and, most important, help build trust and understanding.

finding your voice

Lessons Earned: How a 3-Day Off-Site ‘Changed My Life’

September 8th, 2020 by

In the latest article in this series with the Institute for PR, veteran communicator Geoff Curtis discusses how a three-day off-site helped change his life. 10 years later, he’s still applying the lessons he learned during the off-site as he continues on a journey toward self-awareness.

Your Office is Now Virtual; It’s Time to Adjust Your Budget

September 2nd, 2020 by

With so many companies deciding to stay with virtual work arrangements, what you used to budget for office costs/overhead now is available for other uses. How should communicators spend this new-found money? Our author, a veteran of remote work, has several ideas.

PR Urged to Monitor Foreign Agents Registration Act

September 1st, 2020 by

Many PR firms, media companies and advertising agencies have noticed the Department of Justice (DOJ) increasingly is targeting these sectors for enforcement under the Foreign Agents Registration Act (FARA). A trio of attorneys tells communicators what they need to know about this statute.

history

[QUIZ] Do You Know Your PR History?

August 31st, 2020 by

Do you know the history of PR? If so, you should be able to handle this quiz with ease. Be prepared to learn something (who the first Black woman to own a PR firm was, who is considered to be the “father of PR,” or which legendary PR pro helped conceive the celebration for the first Earth Day in New York).