Stories by Cori Kendrick

Gifts That PR Pros are Ho…Ho…Hoping for This Holiday Season

December 19th, 2019 by

As a public service for PR pros and those who care about them, we provide a quick guide to gifts every communicator could use as we head into the new year. The good news is that communicators aren’t necessarily interested in big-ticket items. Gifts that save time and make life a bit more comfortable top the PR pro’s wish list at holiday time.

A PR Pro’s Takeaways from the Peloton Controversy

December 17th, 2019 by

Amy Rosenberg saw the initial messaging in its controversial ad as progressive, displaying how fitness isn’t about pounds and inches — but letting endorphins and commitment take center stage for a woman who brings exercise back into her crowded life. However, with Peloton straying from the norm, Rosenberg believes the messaging also could have used another look—by those with a more feminine perspective.

Survey Whacks at News Release Assumptions

December 12th, 2019 by

Press releases may be fading in popular PR practice, but in some cases they’re part of the regulatory regime. Business Wire, a distributor of press releases, and the data firm Onclusive collaborated on a survey of 17,000 press releases. Some of its findings are surprising.

Lessons Earned: When Being Fearless is The Right PR Choice

December 9th, 2019 by

In our regular Lessons Earned feature, former Cargill and State Farm CCO Mike Fernandez recalls three examples when it was advantageous to be fearless. This attitude led a 23-year-old Fernandez to confront a senior member of the Senate. It also prompted him as a new CCO at two well-known companies to whack at sacred cows.

How Vanguard Drove Fan Engagement With an Integrated Marketing Campaign

December 2nd, 2019 by

When you think of financial services, references to pop culture and current trends are likely not the first things that come to mind. Yet in a recent campaign, investment firm Vanguard managed to leverage some pop culture staples, along with adopting a more relatable vernacular across social media channels. In its “Invest Like You Own the Place” effort, Vanguard’s social team empowered and engaged current and potential clients with a combination of bold red visuals, humor, contests and fan stories.

What’s Getting in the Way of Solid Digital Media Relations?

November 12th, 2019 by

While some communicators have the benefit of focusing solely on social, the majority of us must take a marcomm approach for our organizations, merging public relations with social media management. For those of you tasked with media relations on top of social, I’ve got a major grievance with the online media relations world to air: the current state of pitching is infuriating. Online communicators need to break the cycle of bad pitching practices and start giving media relations the strategic attention it deserves.

Three Ways to Make Competitor News Work for Your Company

November 6th, 2019 by

Most companies remain silent when a competitor makes news. An unorthodox approach is to seize the moment to get your company’s views and executives into the conversation. Just as important is to make sure your customers are aware that you have their best interests in mind at a time of unsettling industry news.

How Google’s BERT SEO Update Will Impact Content and Search

November 1st, 2019 by

On Oct. 25 Google debuted BERT, its biggest algorithm update since RankBrain in 2015. And BERT is definitely big. Google says BERT will impact one in ten search queries. In short, BERT improves Google’s understanding of language and should benefit authentic content that addresses readers’ pain points.

SEO sticky note

5 Metrics Crucial to SEO Success

October 17th, 2019 by

If it’s done right, SEO can improve both the quantity and the quality of your web traffic. SEO usually plays off of communications quite well, too. When used cohesively, you can build a powerful, integrated marketing campaign that produces data-driven results. If you recently started an SEO campaign, you’ll need a way to track the performance—and success—of your work. But which analytics are the most important to track? Here are five SEO metrics you simply can’t afford to ignore.

Lessons Earned in Our Nation’s Capitol

September 27th, 2019 by

Failure is the mother of success. As business professionals, know this is true. Struggle is the best educator. And innovating and failing fast has become a top business strategy. In this PRNEWS series, in partnership with the Institute for Public Relations, industry leaders share lessons learned from failure.