Stories by PRNEWS

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How PR and Marketing Can Ensure AI is Useful and Avoid Data Overload 

October 26th, 2022 by

AI offers PR and marketing tremendous potential for providing useful business insight. Yet applying AI without proper consideration for useable results will yield unmanageable data sets.

What You Learn about PR from Working at a Haunted House

October 19th, 2022 by

Which is scarier? Nights lurking around a haunted house as a Zombie Pickle or spending days pitching media at a PR firm? In time for Halloween, our writer finds similarities between the two.

2022 PRNEWS Platinum Awards Winners Unveiled

October 12th, 2022 by

Marketing and communication professionals gathered in New York on Wednesday (October 12) to celebrate the PRNEWS Platinum Awards, which marks excellence in communications across people, teams and campaigns.

Tips for Communicating About Climate Change and Sustainability

October 6th, 2022 by

An analysis of tweets about sustainability and climate change yields tips for communicating with stakeholders who hold a variety of views about the environment. Fortunately, many of the tips have deep roots in PR.

PRNEWS Announces 2023 Agency Elite Top 100

September 20th, 2022 by

The list demonstrates the wide range of industry specializations and core capabilities that PR encompasses. It highlights firms of all sizes, ages and locations.

Patagonia Owner’s Giveaway Can Make Climate Change a Local Issue

September 20th, 2022 by

A key component of the Patagonia giveaway is that the brand can make climate a local and even more relatable issue, our author, a retail and climate veteran, argues.

How Organizations Can Leverage Their Values and Why They Should

September 8th, 2022 by

It’s not a surprise people prefer working for companies that care about the same issues they do. A recent PWC study found that’s the case with nearly 90% of workers. It’s ideal when employees use… Continued

PRNEWS Honors Top Women in Industry at New York Gala

September 7th, 2022 by

PRNEWS celebrated this year’s class of honorees for Top Women in PR in New York.

Three Approaches for Engaging Global Warming’s ‘Six Americas’

September 7th, 2022 by

Yale’s Climate Change Communication program says the country has 6 views of global warming. Our author presents 3 ways of engaging them.

Communicators: Prepare Now for a (Potential) Federal Data Protection Law

August 23rd, 2022 by

The savvy PR pro is preparing now for a federal data protection regime. Job one is collaborating with data governance and privacy teams.