Stories by Layton Lassiter

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Downsized Delights: How Shrinkflation Can Chip Away at Brand Equity

March 26th, 2024 by

Shrinkflation, the practice of corporations downsizing their products to maintain price levels, is dominating consumer conversations. As such, corporate communicators need to preempt and get out in front of any adverse public response taken against their brand following plans to reduce product size. Our author offers an approach that helps to mitigate the loss of consumer trust.

How a Content Support Team Improves Productivity and Company Culture

March 25th, 2024 by

A specialized content support team is a great asset for any company to ensure all content produced by the organization is as insightful and valuable as possible for the business, potential clients and readers alike. Our author provides considerations for a building a successful content team.

Advice for the Next Generation of Women Financial Communications Leaders

March 22nd, 2024 by

In an interview, Beth Ardoin, Chief Communications Officer at First Horizon, shares insights into her career journey and offers advice for the next generation of women communications leaders.

How OkCupid’s Marketing and Communications Team Uses Generative AI

March 21st, 2024 by

Ahead of PRNEWS’ Leveraging AI for PR online seminar on March 27, we spoke with a speaker for the event, Michael Kaye, Director of Brand Marketing & Communications at OkCupid, about the brand’s use of genAI, what his session will entail and advice for PR pros experimenting with the technology.

PR Roundup: DOJ’s Lawsuit Against Apple, Ladies Take Over March Madness and Gannett and AP Part Ways

March 21st, 2024 by

This week’s PR Roundup features the implications of the DOJ’s lawsuit against Apple, women’s basketball taking over March Madness and how a major news organization will maintain trust by parting ways with the Associated Press. 

E-commerce and PR: A Symbiotic Relationship

March 19th, 2024 by

The dynamic partnership between e-commerce and public relations transcends the transactional—through intertwining storytelling, crisis management, influencer collaborations and thought leadership. Our author examines how PR and e-commerce integrate to craft compelling narratives and foster connections.

Six Things You Need to Thrive as a Woman Founder

March 18th, 2024 by

The journey to founding Maven PR has been enriched by collaborations with C-suite executives, pioneering women founders and industry trailblazers. The vigor and determination driving these ladies to thrive and leave their mark, regardless of the hurdles in their path, have taught our author several invaluable lessons. Following are six insights for women founders.

Four Enchanting Ways To Get Lucky When Pitching Media

March 15th, 2024 by

PR professionals feel particularly “charmed” when they land a big placement. And on St. Patrick’s Day—and every day—it’s important to create their own luck when reaching out to reporters. Our author suggests following these four tips when pitching media.

Media Placement in 2024 Requires a Diligent and Patient Strategy

March 13th, 2024 by

Companies globally are experiencing a noisy, complicated and constantly changing media environment, in which seemingly everyone is a content creator. In light of this, it’s been taking more effort this year to get noticed. Here’s what PR professionals can do to get ahead.

In-Person Events Are Back: Supercharge Your Tradeshow Presence With Digital Creators

March 11th, 2024 by

Last year alone, 72% of people held more in-person meetings and many of them raised budgets for attending events. With this increased attendance, new PR trends have emerged—from an influx in content creators to new social media strategies. Our author explores three tips to revamp your in-person event strategy for 2024.