AI offers PR and marketing tremendous potential for providing useful business insight. Yet applying AI without proper consideration for useable results will yield unmanageable data sets.
Stories by PRNEWS
Which is scarier? Nights lurking around a haunted house as a Zombie Pickle or spending days pitching media at a PR firm? In time for Halloween, our writer finds similarities between the two.
An analysis of tweets about sustainability and climate change yields tips for communicating with stakeholders who hold a variety of views about the environment. Fortunately, many of the tips have deep roots in PR.
A key component of the Patagonia giveaway is that the brand can make climate a local and even more relatable issue, our author, a retail and climate veteran, argues.
It’s not a surprise people prefer working for companies that care about the same issues they do. A recent PWC study found that’s the case with nearly 90% of workers. It’s ideal when employees use… Continued
PRNEWS celebrated this year’s class of honorees for Top Women in PR in New York.
Yale’s Climate Change Communication program says the country has 6 views of global warming. Our author presents 3 ways of engaging them.
The savvy PR pro is preparing now for a federal data protection regime. Job one is collaborating with data governance and privacy teams.