Stories by PRNEWS

1. ESPN and PBS’s “Frontline” partnership on NFL concussions could spark a PR crisis for the league. (p. 1) 2. Notre Dame linebacker Manti Te’o’s biggest mistake: not coming clean about his fake girlfriend before… Continued

In 2012 online reviews, retailers’ websites and friends and family all had big gains from 2010 as the top sources for buying information, according to Cisco’s Catch-and-Keep report. The influence of social media and store… Continued

1. Three-quarters of young adults would seek employment with a company that supports a social cause. (p. 1) 2. A Paradisus Resorts Facebook contest encouraged fans to post images of their romantic moments. (p. 1)… Continued

â–¶ Holiday Shoppers Influenced More By Paper Catalogs: Here’s some food for PR campaign thought—paper catalogs influenced both in-store and online holiday retail purchases more than social media platforms. According to Baynote’s December 2012 Holiday… Continued

According to a new study by HubSpot, photos on Facebook Pages received 53% more Likes than the average post, while photo posts attracted 104% more comments than the average post. The study evaluated 8,800 Facebook… Continued

â–¶ Customers Trust Consumers’ Reviews: Consumer reviewers trump professional reviewers as the key purchase influencers, according to the just released “Buy It, Try It, Rate It” study from Weber Shandwick. The study shows that the… Continued

1. Social media platform Twitter is now valued at $11 billion-plus, with an IPO expected in 2014. (p. 1) 2. Companies that communicate well to employees have clearly stated promises to workers about relationship deliverables.… Continued

â–¶ U.S. Consumers Could Resume Old Spending Habits: More than 30% of U.S. shoppers expect they will “never go back” to their purchasing habits from before the financial crisis, but this figure is declining, according… Continued

1. Close to half of American adults own a smartphone in 2012, up from 35% a year earlier. (p. 1) 2. To get closer to the C-suite, PR pros should consider taking “Massive open online… Continued

Access Intelligence’s growing PR News Group adds journalist Matthew Schwartz to its editorial team