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Stories by PRNEWS
Edelman Trust Barometer Finds Choppy Weather in Institutional Trust
January 28th, 2013 by PRNEWSEdelman’s 2013 Trust Barometer global study finds that while still low, trust is actually on the rise among institutions, up an average of five points from 2013. Trust in NGOs remains high, with an overall… Continued
ESPN/PBS ‘Frontline’ Concussion Collaboration a Perfect PR Storm
January 28th, 2013 by PRNEWSThe Concussion Watch website created by “Frontline” exemplifies the investigative series’ entrance into the digital realm, allowing for fan engagement early and often during the documentary making process. On Feb. 3, all eyes will be… Continued
CaseStudy: Personalized Strategic Outreach and Grassroots Effort Turn the Public Tide in Support of a Copper Mine
January 28th, 2013 by PRNEWSAt a U.S. Forest Service public hearing on the Rosemont Copper Mine, supporters show their support by wearing “green thumbs,” signifying the mining company’s focus on good environmental practices. Company: Rosemont Copper Company Agency: Davies… Continued
Quick Study: Consumers Take Closer Note of Companies’ Practices; Digitally Satisfied Shoppers Likely to Purchase More
January 28th, 2013 by PRNEWSâ–¶ Consumers Care More About Corporate Practices, Policies: The majority of the public (62%) say they care more about companies’ practices and policies today than they did 10 years ago, according to the Champion Brand… Continued
Seven Things You Will Learn in This Week’s Issue of PR News
January 28th, 2013 by PRNEWS1. ESPN and PBS’s “Frontline” partnership on NFL concussions could spark a PR crisis for the league. (p. 1) 2. Notre Dame linebacker Manti Te’o’s biggest mistake: not coming clean about his fake girlfriend before… Continued
Internet Content Drives Consumer Decisions
January 21st, 2013 by PRNEWSIn 2012 online reviews, retailers’ websites and friends and family all had big gains from 2010 as the top sources for buying information, according to Cisco’s Catch-and-Keep report. The influence of social media and store… Continued
Seven Things You Will Learn in This Week’s Issue of PR News
January 21st, 2013 by PRNEWS1. Three-quarters of young adults would seek employment with a company that supports a social cause. (p. 1) 2. A Paradisus Resorts Facebook contest encouraged fans to post images of their romantic moments. (p. 1)… Continued
Quick Study: Analog Catalogs Had Big Influence on Holiday Shoppers; Nature of Brand/Consumer Attachment Probed
January 21st, 2013 by PRNEWSâ–¶ Holiday Shoppers Influenced More By Paper Catalogs: Here’s some food for PR campaign thought—paper catalogs influenced both in-store and online holiday retail purchases more than social media platforms. According to Baynote’s December 2012 Holiday… Continued
Accentuate the Visual: Pics Have Greater Impact on Facebook
January 14th, 2013 by PRNEWSAccording to a new study by HubSpot, photos on Facebook Pages received 53% more Likes than the average post, while photo posts attracted 104% more comments than the average post. The study evaluated 8,800 Facebook… Continued