Stories by PRNEWS

Poll: How Would You Spend Super Bowl Ad Dollars on PR? 

January 29th, 2013 by

Please click through to answer our latest poll: As a PR executive, how would you otherwise spend the $4 million for a 30-second commercial spot during the Super Bowl?

Edelman Trust Barometer Finds Choppy Weather in Institutional Trust

January 28th, 2013 by

Edelman’s 2013 Trust Barometer global study finds that while still low, trust is actually on the rise among institutions, up an average of five points from 2013. Trust in NGOs remains high, with an overall… Continued

ESPN/PBS ‘Frontline’ Concussion Collaboration a Perfect PR Storm

January 28th, 2013 by

The Concussion Watch website created by “Frontline” exemplifies the investigative series’ entrance into the digital realm, allowing for fan engagement early and often during the documentary making process. On Feb. 3, all eyes will be… Continued

CaseStudy: Personalized Strategic Outreach and Grassroots Effort Turn the Public Tide in Support of a Copper Mine

January 28th, 2013 by

At a U.S. Forest Service public hearing on the Rosemont Copper Mine, supporters show their support by wearing “green thumbs,” signifying the mining company’s focus on good environmental practices. Company: Rosemont Copper Company Agency: Davies… Continued

Quick Study: Consumers Take Closer Note of Companies’ Practices; Digitally Satisfied Shoppers Likely to Purchase More

January 28th, 2013 by

â–¶ Consumers Care More About Corporate Practices, Policies: The majority of the public (62%) say they care more about companies’ practices and policies today than they did 10 years ago, according to the Champion Brand… Continued

Seven Things You Will Learn in This Week’s Issue of PR News

January 28th, 2013 by

1. ESPN and PBS’s “Frontline” partnership on NFL concussions could spark a PR crisis for the league. (p. 1) 2. Notre Dame linebacker Manti Te’o’s biggest mistake: not coming clean about his fake girlfriend before… Continued

Internet Content Drives Consumer Decisions

January 21st, 2013 by

In 2012 online reviews, retailers’ websites and friends and family all had big gains from 2010 as the top sources for buying information, according to Cisco’s Catch-and-Keep report. The influence of social media and store… Continued

Seven Things You Will Learn in This Week’s Issue of PR News

January 21st, 2013 by

1. Three-quarters of young adults would seek employment with a company that supports a social cause. (p. 1) 2. A Paradisus Resorts Facebook contest encouraged fans to post images of their romantic moments. (p. 1)… Continued

Quick Study: Analog Catalogs Had Big Influence on Holiday Shoppers; Nature of Brand/Consumer Attachment Probed

January 21st, 2013 by

â–¶ Holiday Shoppers Influenced More By Paper Catalogs: Here’s some food for PR campaign thought—paper catalogs influenced both in-store and online holiday retail purchases more than social media platforms. According to Baynote’s December 2012 Holiday… Continued

Accentuate the Visual: Pics Have Greater Impact on Facebook

January 14th, 2013 by

According to a new study by HubSpot, photos on Facebook Pages received 53% more Likes than the average post, while photo posts attracted 104% more comments than the average post. The study evaluated 8,800 Facebook… Continued