Stories by PRNEWS

â–¶ Public Questions CSR Motives of Top Companies: Many of the world’s 100 most reputable companies have little to show for the millions of dollars they spend on Corporate Social Responsibility initiatives, according to the… Continued

1. Pinterest’s new features for businesses include a microsite with brand case studies and best practices. (p. 1) 2. In emergency situations that can change rapidly, it’s best to have back-up pitches for the media.… Continued

According to the 2012 Cone Communications Holiday Trend Tracker, consumers want more information about how their purchases will make a difference (top); and cause-related purchases will make them feel good during the holidays. â–¶ Social… Continued

Powerful engagement opportunities exist with young adults by leveraging their deep commitment to social causes, finds a TBWA global study released in November 2012. Nearly three-quarters (71%) of young adults prefer to buy from a… Continued

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â–¶ Content Marketing Takes Off: Business-to-consumer (B2C) communicators are heavily using—and significantly investing in—content marketing, says a new study conducted by the Content Marketing Institute and MarketingProfs and sponsored by Pace. According to the study,… Continued

1. Nearly 55% of PR execs say their planning and budgeting process is largely informal. (p. 1) 2. Two-thirds of e-mails sent out for communications campaigns are irrelevant. (p. 1) 3. The top three Breakout… Continued

Salesforce Deemed by Forbes as the World’s Most Innovative Company in 2011 and 2012, Saleforce has 7,700+ employees working in their "#dreamjob" in its San Francisco headquarters and cities throughout North America, Canada, Europe, Japan… Continued

Zappos Zappos and its employees live out the "work hard, play hard" mentality. The company values being fun and being a little weird, not feeling corporate and boring. Zappos believes that if people aren’t making… Continued

The Walt Disney Company  As employees look to take the next step in their career with Disney, they turn to My Disney Career, an online resource that makes it easy to search and apply for… Continued