Stories by PRNEWS

Valentine’s Day Poll

February 5th, 2013 by

Share with us what you love most about working in public relations for a chance to win a $50 gift card to Massage Envy.

While Face-to-Face Interaction Rules with CEOs, Social Media Engagement is Expected to Explode

February 4th, 2013 by

Not known for their love of all things social, CEOs predict that within the next five years social media will be a top way to engage with customers.

Quick Study: Top CEOs Engaged Online—Just Not on Social Networks; Emotional Aspect of Customer Service Most Critical

February 4th, 2013 by

â–¶ CEO Sociability Nearly Doubles in Two Years: The online sociability of the world’s largest company CEOs rose dramatically in the past two years, says a Weber Shandwick study. In 2012, 66% of CEOs of… Continued

7 Things You Will Learn in This Week’s Issue of PR News

February 4th, 2013 by

1. The National Labor Relations Board is cracking down on what it considers flawed social-media policies of some big brands. (p. 1) 2. The AMEC Valid Metrics Framework builds on the Barcelona Principles, which set… Continued

Poll: Have We Entered the Post-‘Client’ Age? 

January 31st, 2013 by

Do you agree or disagree that PR and marketing agencies would benefit by eliminating the term "client" from their vernacular?

Poll: How Would You Spend Super Bowl Ad Dollars on PR? 

January 29th, 2013 by

Please click through to answer our latest poll: As a PR executive, how would you otherwise spend the $4 million for a 30-second commercial spot during the Super Bowl?

Edelman Trust Barometer Finds Choppy Weather in Institutional Trust

January 28th, 2013 by

Edelman’s 2013 Trust Barometer global study finds that while still low, trust is actually on the rise among institutions, up an average of five points from 2013. Trust in NGOs remains high, with an overall… Continued

ESPN/PBS ‘Frontline’ Concussion Collaboration a Perfect PR Storm

January 28th, 2013 by

The Concussion Watch website created by “Frontline” exemplifies the investigative series’ entrance into the digital realm, allowing for fan engagement early and often during the documentary making process. On Feb. 3, all eyes will be… Continued

CaseStudy: Personalized Strategic Outreach and Grassroots Effort Turn the Public Tide in Support of a Copper Mine

January 28th, 2013 by

At a U.S. Forest Service public hearing on the Rosemont Copper Mine, supporters show their support by wearing “green thumbs,” signifying the mining company’s focus on good environmental practices. Company: Rosemont Copper Company Agency: Davies… Continued

Quick Study: Consumers Take Closer Note of Companies’ Practices; Digitally Satisfied Shoppers Likely to Purchase More

January 28th, 2013 by

â–¶ Consumers Care More About Corporate Practices, Policies: The majority of the public (62%) say they care more about companies’ practices and policies today than they did 10 years ago, according to the Champion Brand… Continued