Stories by PRNEWS

If you’re looking for some excitement in business, look no further than leadership succession. It’s never ordinary. That observation is from Jim Lukaszewski, crisis counselor to Fortune 100 leaders and

With potential upticks in both the frequency and severity of future hacks on the horizon, every brand needs to operate as if it is next on hackers’ hit lists.

The public relations professional is faced with a multitude of choices on how to solve clients’ problems. Some situations call for rallying people behind an issue with sweeping grassroots campaigns; others

Protecting your brand is harder than ever in the digital age. Social media gives everyone a “voice” and provides a platform for users to say anything they want about your brand. And, as was the case a few

It’s become a communications mantra: Find the people who influence your space and get them to help champion your brand.

So why did Lance Armstrong really sit on Oprah’s couch? It is human nature to want to respond to negative accusations.

Lanny Davis knows a thing or two about PR crises. He had a few in his time as a White House special counsel for President Bill Clinton from 1996 to 1998.

Public relations professionals are not used to failing. It’s no wonder, given that anything less than success could result in loss of reputation and/or bottom-line revenue. Occasionally, there is a fail

Memes: The term may be lost on PR professionals who are not attuned to pop culture or surfing YouTube. No, memes aren’t those silent street performers, nor is the word pronounced mem eees —as one PR News

A growing segment of the PR industry is losing touch with basic, effective principles that have driven news generation, program positioning and human interaction for decades.