Stories by PRNEWS

Memes: The term may be lost on PR professionals who are not attuned to pop culture or surfing YouTube. No, memes aren’t those silent street performers, nor is the word pronounced mem eees —as one PR News

A growing segment of the PR industry is losing touch with basic, effective principles that have driven news generation, program positioning and human interaction for decades.

With the rise of social media comes an increase in budget for social spending. Brand communicators predict an average uptick of 40% in social spend for 2013, according to the recently released Technorati Media

▶ Twitter is Not the Voice of The People: In its rise to socialmedia dominance, Twitter is scanned by media reps and brands alike to find out “what they’re saying” out in the Twitterverse. But

A TrackVia survey comes on the heels of Mayer’s edict that starting in June all Yahoo employees work from the company’s offices.

Think of apps as a content delivery—what’s inside that vehicle creates awareness, educates and (let’s hope) in some way provides value for the user.

Anyone can buy ad space, but your target customers will believe what they read in an article or online compared with what they see in an ad.

A blogger has called you out on one of your company’s products—there is extreme pressure on you to quell the rising outrage, or perhaps even to reverse your decision.

Knowing about these RFP red flags can help PR exes and/or their procurement teams hone a better proposal.

It’s unusual for a company with revenue of $18 million to bypass media buys to help spread the word about its products and services, instead depending almost solely on non-paid, public relations efforts.