Stories by Dr. Marcia W. DiStaso

Marcia W. DiStaso, Ph.D., provides 10 best pracitces for managing a brand’s Wikipedia page.

Tracking metrics that provide real insights has proven to be a challenge and, regrettably, marketers are focusing on the wrong metrics resulting in poor strategic decisions.

While working with a client to develop PR strategies to get its CEO and other leaders out and about with key stakeholders, it became clear that visibility isn’t enough anymore.

Convincing members of the media—not to mention the general public—that “uncomfortable” topics should be discussed is always difficult at first.

In 2012, for the first time ever, LRF integrated social media into the program at the Forum, tapping the expertise of one of the Foundation’s Scientific Advisory Board members and leading lymphoma experts to conduct a Twitter chat.

PR professor and corporate PR veteran Terry Hemeyer says AVEs still reveal something many PR professionals claim to provide—tangible value.

The relationship between public relations and marketing has traditionally been perceived as edgy.

There are four basic rules to keep in mind when communicating bad news.

Vine, dubbed by some as “the Instagram of video,” appears to be one of the most promising video apps in recent memory, and is getting a long look from communicators.

▶ PR Agencies Ramp Up Digital Offerings: It is becoming more and more apparent to small- to medium-sized agencies that they need a separate department to handle their digital business, according to Second