Stories by PRNEWS

Seven Things You Will Learn in This Week’s Issue of 1. A nonprofit’s “overhead ratio” is often the most scrutinized metric by leadership and the public alike. (p. 1) 2. To build buzz for the Feb. 24th

As the economy has slowly begun to climb its way out of the abyss, communications budgets across many industries have stabilized. But there’s one sector that’s still fighting for budget dollars even as the

▶ Hospital Has Right Facebook Loyalty Rx: A nonprofit attracts the most loyal Facebook fans, according to LoudDoor ’s Brand Satisfaction index. St. Jude’s Children’s Research Hospital, well known in

It’s events and awards season. From the ultimate movie-industry soiree, the Academy Awards—which airs this Sunday, Feb. 24— to New York’s glitzy Fashion Week, event communicators are all looking to cut

We’ve all been there. You are asked to write a newsletter about a topic that is very complicated and technical. And your audience is unfamiliar with the subject matter and its jargon. So, how do you explain

Woe is the press release. As an outreach tool the press release sits in close proximation to Google+ as a platform suffering from “malaise,” as Jimmy Carter may have put it. Let’s face it, the… Continued

By a wide margin, small-business owners said that B2B social network LinkedIn is the social-media tool they use the most and has the greatest potential to help their companies, according to a recent survey by… Continued

1. B2C content marketers deploy an average of 12 tactics to distribute their content. (p. 1) 2. Press releases allow PR pros to tell their brand’s story—but the writing has to be eloquent. (p. 1)… Continued

As the term “content marketing” becomes de rigueur in both marketing and public relations precincts, communicators are scrambling to find the resources and develop the processes to turn their organizations into content factories. But we’ve… Continued

It’s not easy to do more with less, but that’s exactly what nonprofit PR professionals do—year after year. This is why PR News honors the top nonprofit PR campaigns and the people behind them. This… Continued