Stories by PRNEWS

Report: Public Skeptical of Social Listening

March 4th, 2013 by

Since the dawn of social media, communicators have had a laser-like focus on listening. According to Altimeter Group , 42% of companies have social media listening as one of its top priorities in 2013. Now, a

Smartphones, Tablets: the Public’s New Best Friends; Lack of Localization Impedes Communications Campaigns

March 4th, 2013 by

▶ Mobile Users Get Friendly with Devices: We see it on the subway, in restaurants, in theaters—just about everywhere: Head down, staring at the small screen. Now, a survey by Citrix of 1,000-plus American

Campaign Evaluation: Logic Models Ensure Results

March 4th, 2013 by

Evaluation. Many communicators working for social change within limited budgets balk at the sight of this word, seeing instead, “Abandon hope all ye who evaluate here.” After all, it’s already hard

Case Study: Uncle Ben’s and Porter Novelli Create Facebook-Driven Contest To Make Kids Healthy—and the Next Top Chefs

March 4th, 2013 by

The kitchen is often thought of as the heart of the home. It’s also a foundation for bringing up healthy kids. Consider that children who have regular meals with their parents do better in most every social

How To Maximizing Surveys to Create News And Strategically Generate Publicity

February 25th, 2013 by

Surveys have been a mainstay in public relations because they are tried and true, and most important, when done right they are newsworthy. A well-thought-out survey can help reveal new information, expose the

Ethics Quiz (What to Ask Yourself Before You Act)

February 25th, 2013 by

Most of us believe or want to believe that we are ethical and in most cases the belief is valid. Very few of us wake up in the morning with the pronounced intention of cheating, lying and stealing. Yet

Case Study: The Ritz-Carlton Leverages Premium Brand Perception With Content-Rich Customer Platform on Foursquare

February 18th, 2013 by

Travel is focused on the essence of discovery and experience. Whether you are an intrepid explorer, a parent traveling with your children or a professional traveling on business, The Ritz-Carlton wants to be

Media Training as Leadership Development

February 18th, 2013 by

Is media training a tactical skill to prepare for interviews or an aspect of leadership development? In the vocabulary of a media trainer, I would consider that question a false choice or an A/B dilemma. The

Seven Things You Will Learn in This Week’s Issue of PR News

February 18th, 2013 by

Seven Things You Will Learn in This Week’s Issue of 1. A nonprofit’s “overhead ratio” is often the most scrutinized metric by leadership and the public alike. (p. 1) 2. To build buzz for the Feb. 24th

PR Execs at Cash-Strapped Nonprofits Use Partnerships to Extend Engagement

February 18th, 2013 by

As the economy has slowly begun to climb its way out of the abyss, communications budgets across many industries have stabilized. But there’s one sector that’s still fighting for budget dollars even as the